Success story: Mitchells & Butlers
UK pub and restaurant group Mitchells and Butlers delves into their transformational journey of revolutionising customer bookings with Access Collins, the cornerstone of their new booking system.
Transforming customer bookings with Access Collins
Six years ago, Mitchells and Butlers adopted our hospitality booking platform, Access Collins, replacing outdated booking methods with unparalleled versatility and flexibility.
Since then, Collins has become a daily essential tool, helping to streamline booking management and deliver an exceptional guest experience. Open APIs and a partnership with DesignMyNight have enhanced visibility during major events. With Collins, they achieve an outstanding 80%+ conversion rate and book more than 12 million customers yearly.
"Collins really allows us to view, track and also drive our conversion rates across all of our businesses, across the whole portfolio. Now we’re converting 80% plus across all of our brands, whether it be restaurant or wet led."
Sarah Austin, Divisional Sales Manager for Mitchells and Butlers
"Collins has been a game changer for us"
Watch the full case study video to find out how Collins has revolutionised the customer booking experience.
"One of the biggest advantages of having Collins as our key booking platform is its ability to have open APIs. So, what that allows us is to work with third parties, with affiliates, with booking partners that can seamlessly integrate customers booking preferences straight into our booking platform."
Gareth Barefoot, Head of Sales at Mitchells and Butlers
Increase sales and improve efficiency of bookings with a comprehensive hospitality booking and reservation system
What our other customers say
We have increased our online bookings by 42%
Bookings have increased. It's the efficiency of getting customers booked into our pubs quicker, has increased our sales and booking rates as well.
Since going live with Access Collins, we’ve seen a gradual increase in our overall conversion. On our previous system, we were converting an average of 20% of enquiries, but this rose to 40% with Collins and we are now sitting at an impressive 78% conversion rate.
We can do everything we need within the one platform, it’s a lot easier to use and it’s massively helped with the speediness of our check-in process.
The reservation numbers and resulting income speak for themselves but having a straightforward process that assists with time management is a massive help – we have so much more time back to focus on other areas of the business.
