Success story: Fuller's automated customer journeys with Acteol and Wireless Social
Fuller’s has a large estate of wonderfully unique premium pubs and hotels across South England and having worked together since 2019, are one of the very best examples of how to maximise the potential of your data with Wireless Social.
Overview
We’re excited to present our Fuller’s case study, showcasing the power and value of automated journeys through their partnership with Wireless Social and Acteol hospitality CRM.
For this case study we’re focusing on the Lapsed Guest Journey, which relies heavily on visit tracking data. The automated journey is set up within the Acteol platform and sent to any guest that has visited before, but not within the last 6 months. The aim, of course, is to get them back through the door and spending £’s with Fuller’s again.
The results (so far)...
This particular journey has been running since October 2022 and has already generated £173,000 in revenue for Fuller’s to February 2023, through an associated voucher code. With the average spend per customer for this campaign sitting at £82.92, the value is huge when compared to the average spend results from ad-hoc campaign sends, which is typically £25.
With the Wireless Social data contributing 56% of all opted-in data for Fuller’s, we can assume that in 5 months around £97,000 of this revenue can be attributed to the Wireless Social data sent through this particular journey alone! It’s invaluable for Fuller’s to be able to clearly see the ROI of such activity and understand the true value of having the combined power of Wireless Social and Acteol in place to deliver time and time again.
About Wireless Social and Airship
We often describe the Wireless Social data as the fuel to Airships engine, because there’s true turbo-power through our integration.
We've been partners since 2018 with over 80 operators utilising the integration and our teams work in perfect harmony, to get you set up quickly and ensure you get maximum value from your data through our continually improving integration.
Everyone knows that it’s easier and more cost effective to retain customers than gain new ones, so running automated journeys in this way with Wireless Social and Acteol, means that we are generating revenue with very little ongoing effort. And importantly our guests are receiving timely communications that are relevant to them, ensuring that they feel understood and valued as a Fuller's customer.
