Contact Sales
Hospitality CRM

Hotel CRM Software

Our hotel CRM is the perfect fit for hotel operators, big and small. With our powerful hotel CRM software, you can seamlessly connect, segment, engage and measure your customer data like never before.

Plus, with over 70 integrations to leading hospitality platforms and over 10 modules including feedback and enquiries, surveys, social media management and loyalty. Our hotel CRM solutions make it easy for you to streamline your operations and maximise your customer relationships.  

Benefits of our hotel CRM system

  • Increased customer loyalty and retention – Use your sales and customer data to create highly targeted offers and experiences that help you generate more return visits from your guests. 
  • Increased revenue – With better guest data, hotels can identify opportunities to upsell and cross-sell services and packages.   
  • Enhanced communication – Our hotel CRM system can help manage and automate guest communication, such as sending confirmation emails and follow-up messages.  
  • Better marketing – Target the right hotel guests with the right messages at the right time, leading to better engagement and conversion rates. 

Key features of our hotel CRM software

Increase revenue and customer satisfaction with Acteol, our hotel CRM

Join thousands of restaurants, pubs, bars and hotels using Acteol

Leverage our hotel CRM for email campaigns

With the power of email marketing, hotels can reach out to their guests with personalised messages, relevant information, and enticing offers that will inspire them to book again and again.

Event promotions 

Highlight local attractions and events near your property, providing guests with valuable information that can influence their booking decisions.

Cross-over marketing 

Send personalised offers to specific guest groups, to upsell restaurants, bars, and other amenities by including them in promotional emails. 

Pre-arrival emails  

Send automated emails to guests a few days before their stay and provide them with any final bits of important information about their reservation, upsell any other services or amenities, and gather any final preferences. 

Preference and upselling emails 

Send targeted offers and recommendations to guests, based on the useful data insights Acteol captures, such as guest interests and preferences, reasons for their stay, dietary requirements, and additional services they desire. 

Request for feedback/post-thank you emails 

Send follow-up emails to hotel guests after their stay, requesting feedback and maintaining a positive relationship with them. 

Special occasion emails 

Send automated emails to hotel guests who have upcoming birthdays, anniversary dates, or any other special occasions, providing them with personalised offers and promotions, such as free room upgrades or complimentary amenities. 

Abandoned cart emails 

Our hotel CRM allows hotels to re-engage with guests who have started but not completed the booking process by sending targeted offers and reminders. 

Lapsed guest emails 

Target hotel customers who have not made a booking in a while with special offers and promotions, encouraging them to book again. 

Loyalty/member-only deals

Incentivise guests to re-visit their property through loyalty automations, such as: staying two or three times a year and getting a discount on their next stay. 

Increase revenue and customer satisfaction with Acteol, our hotel CRM

Hotel CRM software FAQs

What is CRM for hotels?

A Customer Relationship Management (CRM) system enables hotels to manage and analyse their customer interactions and data throughout the customer lifecycle.

Turning customer data into actionable insights that help hotels to personalise and improve the customer experience, generate tailored marketing campaigns and streamline operations to generate more bookings and increase revenue.  

Do hotels use CRM systems?

Hotels use CRM systems to better understand their customers, improve guest experiences and drive revenue growth. Hotel CRM software enables hotels to collect and analyse their customer data to create personalised guest experiences and tailored marketing campaigns.

CRM for hotel management systems can help hotel businesses build stronger relationships with customers and improve customer loyalty. With such a huge amount of competition in the hospitality industry, hotels that adopt a CRM system will have a strategic advantage over those that don’t.  

How much is hotel CRM software?

The cost of hotel CRM software can vary depending on the specific needs of the business. Factors such as the size of the business, number of customers, and desired features can impact the cost.

At Access, we offer CRM software solutions for hotels that are tailored to their needs. Our pricing is flexible and scalable, allowing businesses to choose the features and services that best suit their needs. For more information on pricing, please contact us to speak with a member of our team and receive a customised quote. 

What is the best CRM for hotels?

There are several hotel CRM systems, and the best one will depend on a hotel's specific needs and preferences. When choosing a CRM for hotels, it's important to consider the features, scalability, ease of use, and level of customer support provided by the vendor. Some of the top CRM systems for hotels include Salesforce, HubSpot, Oracle Hospitality, and Access Hospitality.

Access Hospitality's CRM for hotels, for instance, is designed specifically for the hospitality industry and offers features such as customer segmentation, guest communications, loyalty program management, and analytics and reporting. Ultimately, the best hotel CRM system will depend on the hotel's unique needs and goals, and a thorough evaluation of various options can help identify the best solution. 

Explore our hospitality solutions

Industry-leading hospitality software to drive efficiencies, improve profit margins and reduce administration time

Simplify the customer experience and increase the speed of service with hospitality EPoS, kitchen display system and mobile order and pay system

Track every guest interaction to create a powerful Single Customer View with hospitality CRM

Control your procurement process with complete visibility of expenditure for maximum savings with purchase to pay software, menu management software and food waste software

Drive more bookings, raise your venue’s profile and generate more sales with hospitality reservation and table booking software

Manage your tickets and guest administration, promotions and sales of any kind of event with ticketing software

Simplify and automate employee management with HR software for hospitality, payroll and hospitality LMS

Easy-to-use online gift voucher management software that allows you to make extra sales in your bar, restaurant or hotel with no set-up costs.

Replace your paper processes with digital checklists and record logs 

Automate workflow, reduce paperwork and make speedy fixes with property maintenance software