Gamma
Leading visitor and venue management system
Deliver an outstanding visitor experience with integrated systems and organisation-wide insight
Trusted by the UK’s biggest visitor attractions, Access Gamma helps drive sales, reduce costs and deliver a better experience for more than 47 million visitors every year.
Visitor management software and ePOS system
Developed by UK visitor attraction experts, the all-in-one system means you can manage all your commercial operations in one place with easy-to-use features and functionality designed especially for visitor attractions.
Browse Gamma features:
Ticketing and admissions | Retail EPoS | Catering EPoS | Booking and event management | Membership management | CRM database | Reporting | Support
Easily manage admissions, retail and catering sales
The all-in-one module-based ePOS system allows you to manage admissions, retail and catering sales through one intuitive user interface. Simplifying staff training, enabling flexible staffing and providing consistent reporting across all your commercial activities for better planning.
Streamline ticket sales and speed up entry
Let your visitors buy tickets online, over the phone, through third-party booking agencies, self-serve at kiosks or at your POS - all using one integrated ticketing solution. Visitors can see live availability, select from variable pricing, pre-book events, plus buy food and retail products with their tickets.
Comprehensive stock management
Take care of every aspect of stock control across all locations. A customisable product database for retail items and catering supplies, special pricing options and automated stock reordering make it simple to manage, report and analyse sales.
Manage every type of booking
Co-ordinate special events and complex group visits, create itineraries, manage resources, book catering, create confirmation letters and more. Simplify event planning, keep track of progress and get all the benefits of box office features.
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Run multiple membership schemes
Manage your memberships and subscriptions more efficiently, gain insight and drive revenue. Run multiple membership schemes and manage every type of member within the integrated membership management system.
Build better insight into visitor behaviour
Build comprehensive visitor profiles and create personalised experiences, communications and incentives. Seamless integration with our CRM database lets you capture GDPR-compliant visitor data at point of sale and track buying behaviour across ticketing, retail and catering. Plus, quickly capture Gift Aid at point of sale.
Organisation-wide insight
Make data-driven decisions with access to accurate, consistent real-time data and in-depth reporting across your visitor attraction. Plus, integration with your Accounting software means more accurate and efficient financial management and projections across your organisation.
"Access Gamma offered an amazing till software and hardware package that was designed and especially tailored to suit visitor attractions like ourselves. The software is easy to use and adapts through all our business offerings including retail, catering and ticketing needs."
Mary Chadwick, General Manager Commercial, The Beatles Story
Trusted by the UK and Ireland's biggest and best commercial and Not For Profit visitor attractions
W5 Science and Discovery Centre
W5 is a science and discovery centre, in the heart of Belfast, with over 250 hands-on exhibits, seasonal events, science shows and temporary exhibitions.
"One of the lovely things about the Access Gamma product is that it gives you the ability to control your visitor experience and to do it dynamically. I was really excited to learn how flexible and agile the system can be and I think this is something attractions across the board are going to have to look to implement if they’re not already there."
Victoria Denoon, Head of Visitor Experience, W5 Science and Discovery Centre
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