58% more placements with peak website performance
Search.co.uk sought a brand refresh for their website and discovered Access Volcanic. As a leading UK recruitment agency with over 15 locations, they quickly saw the benefits of switching to Access Volcanic, a recruitment website platform which could address the needs of stakeholders across marketing, IT, Data Security, Design, and more.
Challenge
- Needed to improve website performance
- Optimise ads for Google jobs
- Required a brand refresh
Approach
- Redesigned website to reflect the rebrand
- Implemented clearer reporting for better candidate traffic insights and budget decisions
- Focused on candidate engagement, not just attraction
- Optimised the website for the evolving Google Jobs
Results
- Increased direct candidate applications
- Boosted both perm and temp placements from direct applications
- Improved ROI from search.co.uk within one year
Moving beyond candidate attraction to candidate engagement
Volcanic website allowed Search to talk to clients about things like diversity. As an example, in the engineering sector, it’s well documented that they have a challenge getting women to apply for roles. ‘We have the ability to see that female candidates have looked but not applied for these roles, which allows us to retarget them and communicate with those people in a different way. We can now be smarter with our approach.’, says Marketing Director at Search.
What our customers say
Volcanic's platform has enabled us to drive our strategy and be proactive. As the industry continues to change - such as Google for jobs and the changing job board landscape - we can continue to drive search.co.uk to be at the top of its performance.
Why did Search choose Access Volcanic?
- Extensive functionality: Recognised for meeting diverse stakeholder needs across marketing, IT, data security, design, and the broader business.
- Strategic support: Volcanic's platform enables proactive strategy implementation.
- Adaptability: Helps Search stay ahead in a changing industry landscape (e.g., Google for Jobs, job board shifts).
- GDPR compliance: Ensures data protection standards are met.
- Enhanced reporting: Provides clearer insights into candidate traffic for better decision-making.
It’s a big move when you switch to a SaaS platform, but once you have it provides you with the ability to stay ahead on a constant basis. This then enables marketing teams to go above and beyond because you know that the basics, such as GDPR compliance, are taken care of for you. You no longer have the requirement of having to re-evaluate your website in 2 years, as you know it’s changing and updating with your business.
Search has experienced numerous advantages since using Access Volcanic
%
Of successful candidates
%
Increase in perm placements
%
Increase in perm ROI
Check how Access Volcanic can help you
Volcanic website case studies
We are passionate about putting our customers at the heart of everything we do. Designing powerful websites that transform the recruitment experience and help our customers achieve more of what’s important to them is what sets us apart from our competitors.
