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What is the best approach to building digital community engagement?

Community engagement is essential to all charity organisations, regardless of their size and how many premises they have across the UK. But what is the best method for the sector to boost their community engagement at a local level?

In this article, we provide an insight into how taking a digital approach can boost your community engagement by addressing:

  • How you can digitally support community engagement
  • Which piece of software can boost community engagement
  • The specific community engagement areas Teamsites can enhance
  • Your next steps to improving community engagement
3 minutes

Written by James Vjestica - Thought Leadership Expert.

How can you digitally support community engagement?

The approaches to community engagement are evolving. Although word of mouth campaigning still has its place, charity organisations are gradually moving to a digital format to shout about how they support their local community.

An effective digital format to adopt is via dedicated webpages. These provide a gateway that informs your local community of how you are supporting them, while providing an opportunity for volunteers to play a crucial role by actively managing their content. From here, they are able to share key information such as:

  1. The name of your organisation
  2. Details surrounding what your organisation stands for
  3. Vacant role opportunities
  4. Where your premises are located
  5. How you can be contacted

These webpages therefore act as a central hub, making it simple for members of the local community to find the information they require and take the next steps to get actively involved with your charity.

What piece of software can enhance your community engagement?

At Access, we recognise the crucial role that local volunteer groups play regarding charity engagement.
That’s why we’re introducing Teamsites – a solution that provides charities with an accessible, easy-to-create online presence for local groups. These dedicated webpages provide your local volunteers with the ability to have their own online presence whilst you are safe in the knowledge that they look professional.

And with Teamsites’ impressive set of versatile features, it allows your volunteers to build their page that truly reflect your organisation’s mission at a local level.

These features include:

  • Team name and image
  • Content section
  • Role opportunity adverts
  • Download area
  • Geographic location map

In addition, there are optional features such as a ‘Contact Us’ button, social media links, and a button that redirects users to other relevant online content.

Regardless of the size of your organisation, Teamsites offers a scalable solution to meet your needs.

How can Teamsites improve your community engagement?

With dedicated software such as Teamsites, you’ll be able to improve certain elements that contribute towards your overall community engagement. These are explained below.

Resonate with your local community

At the core of Teamsites is a commitment to delivering locally relevant information. These pages are designed to connect with communities by:

  • Tailored messaging: Customise content to highlight local issues, events, and community needs, ensuring it resonates with your audience.
  • Empowering volunteers: Foster mutual trust by giving volunteers the ability to manage their pages, allowing them to create content that truly reflects their community.

Provide safe and direct communication

Teamsites seamlessly integrates with the built-in message centre of Access Assemble. With the optional ‘Contact Us’ button, visitors can send messages directly to your local volunteer team, ensuring secure and safe communication at all times.

Find out more about Access Assemble

Empower trusted volunteers

Maximise your local impact while preserving staff resources by empowering trusted volunteers to manage local content. With Teamsites, you can:

  • Develop and grow your volunteers by giving them more responsibility through the new Teamsite editor role.
  • Support local managers in expanding and engaging their communities more effectively.
  • Provide a professional web presence for all local groups – without the burden of IT or hosting costs.

Develop your community engagement strategy today

Investing in a digital solution can significantly improve your community engagement strategy. Regardless of the size of your organisation or how many premises you have across the country, Teamsites is able to meet your specific requirements.

Are you ready to bring your community closer together? Whether you are an existing customer with us or are new to Access Assemble, we can put you on the right path to community engagement success. For more information, speak to a member of our team, who will be more than happy to answer your queries.

Boost your online local presence with community engagement software

James Vjestica Portrait

By James Vjestica

Thought Leadership Expert

Meet James Vjestica, our ‘Digital Content Manager’ for the Not For Profit division. James has spent over 5 years working with software providers who supply specialist solutions that enhance the processes of organisations within niche sectors. In addition to his technical experience, James has been affiliated with the Not For Profit sector at key stages of his career. This has included participating in a voluntary role at a local hospice prior to attending University, and upon graduating, accepting a role for a Social Enterprise in North Nottingham that supported members of the community to gain employment. These roles highlighted the importance that organisations within the Not For Profit sector play, which has since inspired him to raise money for charity on several occasions. At Access, James now draws on these experiences to consistently strategise content campaigns that will guide you through insightful journeys; clearly outlining pain points, how these obstacles can be tackled, and introducing viable solutions.