Fundraisers Guide to Digital Donor Journeys
When a person visits a charity’s website, they’re not always at the stage where they’re ready to donate. The key to conversion is to engage potential donors at every stage to ensure no one gets left behind. It’s easy to do this with connected digital tools, especially when they’re powered by data.
So to help you increase engagement and donations through every stage of your donor journey, we’ve created a 30 page guidebook packed full with the latest digital tools and strategies.
What you will learn
You will learn how to improve each of the three main stages of every digital donor journey:
- How to attract more donors and allow them to find your charity more easily
- How to convert donor interest into meaningful online activity
- How to intelligently engage with your supporters and how to build strong connections with them
Attract
- Making your messaging stand out
- Using digital tools to attract new donors
- Google Ad Grant mythbusting
Running a successful campaign to attract new donors requires a juxtaposition of tactics. Find out what they are in this chapter.
Convert
- Attract to convert: What next?
- Focus on website
- Website checklist
Does your website do the top 5 things that convert an audience correctly? Read the checklist and know for sure.
Engage
- Harnessing automating with a CRM
- Delving into data
- CRM checklist
Many charities are missing out on large volumes of conversions through a disconnect between their teams. Find out why transparency between systems and automation is key.
Download guide
Access Charity CRM
Download the full Fundraisers Guide to Digital Donor Journeys here
The aim of this guide is to help charities increase engagement and donations through every stage of their donor journey.
- Making your messaging stand out
- Using digital tools to attract new donors
- Focus on website
- Delving into data
- Five ways to boost donor engagement
- Case study: St Petrocs
- Your digital donor journey cheat sheet