What Gives? - Understanding the mindset of the new giver
The not for profit sector is unmatched in its ability to attract talented people who understand the importance of empathy. Whether you’re a volunteer manager, head of operations or marketing executive, this skill will come into its own to help your charity navigate through the cost of living crisis, as it affects all stakeholders in subtly different ways.
With this in mind, there are a number of ways to engage potential supporters as external factors continue to change, that we discussed in this guide.
What you will learn
You will learn how to emulate private companies in order to survive the threat of the economic crisis
- How to make maximum use of the Gift Aid scheme
- How to create clear, visible campaigns to attract new donors and show them the difference that your charity – and their funding – can make
- How to understand the shift in attitudes and how this influences when people donate
- How to spell out to donors where their money is being spent and why it is so vital to the charity
Cost of living crisis resources
The Cost of Giving Crisis Report
Funded First – How to gain and use financial support
Tips from the Private Sector – How is the world of business coping with inflation?
Download the full What Gives Guide here
The aim of this guide is to help charities understand the mindset of a new giver
- Making money go further
- Advice from Tim Sutton, highly experienced business consultant who works with SMEs, on how organisations can get through the economic crisis
- How charities can continue to support those who reply on them as well as protecting the welfare of their staff