Customer Story: The Greensand Trust
Support with Google Ad Grant sees The Greensand Trust double monthly income and increase website visitors
The Greensand Trust is an independent environmental charity. They work with local communities and landowners to conserve and enhance the distinctive landscape, wildlife and history of the Greensand Ridge in South East England.
Access Charity Ad Grants
Key achievements
By using the Access Charity Ad Grants management solution, The Greensand Trust achieved the following:
- 100% increase in income
- Increase in website visitors
Supporting you to achieve more
The Greensand Trust were very keen to make use of the free marketing budget provided by the Google Grant. They had applied for the grant before and actually been accepted, but they just didn’t have the time or knowledge to get any campaigns set up and running.
Ad Grants’ unique features require specific expertise to best utilise the grant and succeed online. So, when we offered to manage their Google Grant for them, the trust jumped at the chance.
We are one of a handful of companies in the UK certified by Google under the Ad Grants Certified Professionals scheme to support not-for-profit organisations to apply for and run their ad grants, maximising their benefit from the programme. We currently work with over 1,000 organisations, with 100% grant application success rate and 100% retention of the grant by meeting the monthly criteria.
Each campaign decision is guided by thousands of data points using algorithms supported by 10 years of charity data from over 1,000 not-for-profit projects. Working in the sector for ten years has helped us identify ad copy that really works for different objectives.
Tangible results
We work with each charity to ensure their knowledge of their audience is combined with great copywriting skills, in order to maximise the return on investment for any Google Ad Grant we manage. After the initial deployment of the Google Ad campaign, our Google Grant Service was successful in driving a significant amount of relevant traffic to The Greensand Trust’s site. Looking year-on-year, this also translated into doubling their digital income, seeing an average increase of £1,500 per month.