Lepra achieve greater visibility and engagement with support to maximise Google Ad Grant benefit
Lepra are a UK-based international charity working to beat leprosy. This disease affects the most vulnerable people in the world, causing lifechanging disabilities, but there is a cure. More than 600 people are diagnosed and start treatment each day, over 50 of these are children.
Key achievements
- Support and expertise to maximise benefit of Google Ad Grant
- Increase in ad clicks and website visitors
- Improved engagement across key metrics
Support to get the most out of Google Ad Grants
Lepra did actually have Google Ads running with the Google Grant before working us. They were managing the campaigns themselves, however, it was not performing well and the charity were really struggling to find the time to look after it.
Google Ad Grants’ unique features require specific expertise to best utilise the grant and succeed online.
Sadly, most accounts managed by internal teams are suspended within the first 2 months of being secured, due to the work required to keep accounts live and to ensure ongoing compliance with Google’s policies.
We are one of a handful of companies in the UK certified by Google under the Ad Grants Certified Professionals scheme to support not-for-profit organisations to apply for and run their ad grants, maximising their benefit from the programme. We currently work with over 1,000 organisations, with 100% grant application success rate and 100% retention of the grant by meeting the monthly criteria. Each campaign decision is guided by thousands of data points using algorithms supported by 10 years of charity data from over 1,000 not-for-profit projects.
Working in the sector for ten years has helped us identify ad copy that really works for different objectives.
Freedom to achieve what matters to you
Lepra’s goals as a charity were not focussed on fundraising but rather focused on driving engagement with key awareness campaigns and increasing newsletter and event sign-ups.
The Google Ad Grants management service we provided help Lepra drive completions across their key goals, including but not limited to:
• 35 newsletter sign-ups
• 66 users read publication
• 18 event signups
• 3 job applications
• 6 volunteer pack downloads
The service also helped Lepra significantly increase their ad clicks and the number of new users visiting their site.
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If you are interested in learning more about the Access Google Ad Grants AI Tool, request a demo and one of our specialists will be in touch to understand your needs.