Customer Story: European Society of Endocrinology

About the European Society of Endocrinology

The European Society of Endocrinology (ESE) is dedicated to advancing endocrinology to improve global health. Its members include clinicians, scientists, and healthcare professionals working in the area of hormone-related diseases such as diabetes hyper and hypothyroidism, osteoporosis, menopause. obesity, and rare endocrine disorders. ESE also leads public awareness campaigns like the upcoming World Hormone Day, promoting better understanding of hormones and their impact on health. Victoria Withy, Head of Membership, Communications, and Marketing, brings years of experience to her role, driving initiatives that connect professionals and the public with critical insights in the field of hormone health. Here she shares their experiences since using Access Ad Grants.

Challenges

The European Society of Endocrinology (ESE), faced persistent difficulties in accessing and leveraging Google Ad Grants. Despite repeated attempts over three years, the complex application process proved an insurmountable barrier. “We were stuck in a maze of technicalities and couldn’t figure out how to access the grant,” explained Victoria Withy, ESE’s Head of Membership, Communications, and Marketing.

Even if they had secured the grant, ESE’s small marketing team lacked the in-house experts to run sophisticated campaigns and optimise results. With only two team members managing a vast array of responsibilities - including membership communications, event promotion, and public awareness campaigns - there was little room to focus on mastering the intricacies of Google Ads.

“Without the right expertise, we knew we couldn’t achieve the kind of impact we needed. Trying to do it ourselves would have meant wasted time and underwhelming results.”

Implementation and Partnership

The turning point came when ESE partnered with Access Ad Grants. “The onboarding process was seamless,” Victoria noted. “Mark, our account manager, guided us every step of the way, from securing the grant to setting up campaigns.” With Access’s help, ESE quickly gained access to the $10,000 monthly grant and implemented tailored campaigns targeting their professional and public audiences. Mark’s expertise ensured that campaigns were optimised with the right keywords, audience targeting, and content.

Access didn’t stop at securing the grant. With a dedicated account manager, Mark, leading the way, the team developed highly targeted campaigns to support  ESE’s key activities. From conference registrations to membership renewals, Access ensured the ad campaigns were optimised for maximum impact.
What stood out most was the level of proactive support.

“Mark is very easy to work with. He’s not just responsive - he’s proactive. He brings ideas, insights, and suggestions that we’d never have considered on our own."

Benefits and Impact

By leveraging the full potential of their $10,000 monthly grant allocation, ESE achieved a significant boost in visibility and engagement. During December’s double funding period, they saw an 10.9% increase in clicks - a crucial advantage during one of their key campaign periods.

“This couldn’t have come at a better time. We had three major campaigns running simultaneously - conference registrations, abstract submissions, and membership renewals - and the extra visibility has made a difference.”

One standout campaign, focused on abstract submissions for ESE’s annual conference, achieved remarkable results:

• Nearly 2,400 impressions.
• 480 clicks.
• A 20% click-through rate - an exceptional figure for a targeted ad campaign.

“Access Ad Grants didn’t just help us reach more people; they helped us reach the right people.”

Beyond these measurable outcomes, Access’s support has fundamentally changed how ESE approaches digital marketing. With improved tracking tools and deeper insights into user behaviour, the team is now equipped to make smarter, data-driven decisions. “It’s given us a tangible information-driven piece in our marketing puzzle.” added Victoria.

Success of Double Ad Grants

The December double funding offered by Google, secured with Access’s recommendation, amplified ESE’s efforts even further. The timing was ideal: with campaigns already optimised, the additional funds allowed them to maximise their impact during a critical period.Victoria shared,

“The increased clicks and impressions gave us a head start on our campaigns, driving more engagement and setting the stage for a successful year ahead.”

The success of this period underscored the value of having expert support. “Without Access, we wouldn’t have been in a position to take full advantage of the funding,” Victoria added.

Reflections and moving forward

Reflecting on their journey, Victoria is unequivocal in her praise for Access Ad Grants. “This partnership has allowed us to take full advantage of the Google Ad Grants across the year. It’s not just about clicks and impressions; it’s about driving real-world impact - getting more clinicians engaged, more members onboard, and ultimately improving health outcomes.”

Looking ahead, ESE is gearing up for its next big initiative: World Hormone Day. With Access’s support, they plan to scale their Google Ad campaigns even further, reaching global audiences with critical health messages.

“This partnership has shown us what’s possible when you combine expertise with opportunity,” Victoria concluded. “We’re excited to see what the future holds.”

Why Victoria recommends Access Ad Grants?

Victoria is a strong advocate for Access Ad Grants, emphasising that their support was essential in both securing and maximising the grant. With their invaluable expertise and proactive approach, Access Ad Grants has delivered impressive results, making the partnership an integral part of the success of ESE’s Ad campaigns. The measurable ROI further underscores the effectiveness of their services, leaving no doubt about the value they bring to charities.

“I couldn’t recommend Access Ad Grants highly enough. They turned an difficult process into a seamless one, provided invaluable expertise, and delivered results that exceeded all expectations. For any charity looking to amplify their impact, Access is a partner who will proactively support you. The ROI is undeniable.”

Take the next step with Access Charity Ad Grants

Access Charity Ad Grants offers unmatched expertise to help charities unlock the full potential of Google Ad Grants. With Access’s support, your charity can:

1. Reach new audiences and drive meaningful engagement.
2. Maximise your $10,000 monthly grant allocation.
3. Achieve measurable growth in awareness, donations, and outcomes.

Don’t let your grant go underutilised - sign up for a demo today and start making the biggest impact possible with your Google Ad Grant.