Access Charity Website Platform helps BRACE increase site views and online donations whilst improving online presence
BRACE was founded in 1987 by people whose families were affected by alzheimers. The charity funds world class research into Alzheimer’s and other forms of dementia to help achieve earlier diagnoses, find better treatments and one day, a cure.
"Our new website has had an immediate and very positive impact. Donations increased immediately after launch, with a very sharp uplift in the final weeks before Christmas. Perhaps the most important benefit though, is the confidence it gives us that we have a strong platform for all our online activity. We know it looks good, and the feedback has been great."
Mark Poarch, CEO
Key achievements
- Raised charity’s profile and improved credibility for grant applications.
- Improved supporter experience, with a well-designed integrated platform.
- Increased online revenue, and supporter engagement.
- Increased website users by 82%.
Providing a well-planned, mobile-first user journey.
BRACE wanted their new website to help them raise the profile of the charity, reinforce their credibility, generate funds, attract new supporters and facilitate grant applications from researchers.
The new site helped them achieve all of these goals with a combination of mobile first designs, well-planned user journeys, an easy to use back-end and fundraising functionality that allowed them to make it a genuine income generation vehicle.
Better engagement and increased donations.
Following the launch of their new website, BRACE saw an immediate increase in their donations. Their online donations have seen an almost 8-fold increase from £25 to £200 a day, raising £60,000 in their first year since going live. In terms of user engagement, BRACE have also increased the number of website users by 82%, page views by 75% and increased the number of first-time visits by 9%.
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