Wireless Social
Wireless Social
Wireless was acquired by Access Hospitality, part of The Access Group, in January 2024.
Wireless Social provides hospitality operators with a comprehensive guest Wi-Fi solution that not only enhances connectivity but also delivers valuable customer insights.
Trusted provider of hospitality software to over 20,000 hospitality sites
+
Multi-site operators
K+
Venues
m
Weekly logins
m
Users in Wiresless Social's network
Boost customer loyalty with Guest Wi-fi
Our solution captures essential data on guest behaviour and preferences, which is crucial for understanding interactions and measuring the impact of marketing efforts. With robust reporting and seamless integration with top CRM and marketing platforms, Wireless Social enables operators to create targeted campaigns and personalised experiences. This capability helps in instantly recognising and rewarding guest loyalty, driving footfall, and ultimately boosting both customer satisfaction and business growth.
All hospitality venues—ranging from restaurants, pubs, and cafes to hotels and competitive socialising spots—can optimise their marketing strategies, enhance personalised guest experiences, and build loyalty by incorporating a guest Wi-Fi strategy.
Key features of Wireless Social
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Provide a seamless Wi-Fi experience across 7,500+ venues with a single login, improving convenience and guest satisfaction with Wireless ONE.
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Provide seamless guest access through Face ID, Google, Facebook, X, or standard forms with Wireless ONE Account.
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Enhance brand engagement with Customised Splash Pages: Tailor login experiences with video, images, and flexible login options to create a branded and immersive guest journey.
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Integrate with over 100 CRM and marketing platforms, ensuring seamless data flow and enabling targeted, data-driven marketing campaigns.
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Access standard and customised reports to track footfall trends, dwell time, and guest demographics, helping you understand guest behaviour.
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Maximise your Wi-Fi strategy with Full Service Wrap: Receive ongoing support from a dedicated Account Manager and Customer Success team, with monthly strategy calls and technical assistance.
Benefits of Wireless Social
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Capture More Data: Collect valuable guest insights to boost engagement and personalise experiences.
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Real-Time Marketing Integration: Sync data instantly with marketing platforms for tailored guest relationships.
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Benchmark Performance: Compare your venues against competitors with Insights Plus for data-driven decisions.
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Enrich Guest Profiles: Maximise data capture by asking targeted questions and using social profiles.
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Boost Engagement: Surprise and delight guests through personalised interactions via Wi-Fi.
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Gamify Guest Experience: Drive interaction on game days with Wi-Fi-based gamification features.
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New Revenue Stream: Turn Guest Wi-Fi into an advertising platform, generating additional revenue.
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Grow Loyalty: Encourage guests to sign up for loyalty programmes directly through the Wi-Fi journey.
We've built direct integrations and data feeds with the leading CRM and technology providers to the hospitality sector
What our customers say about Wireless Social
We've been working together with Wireless Social for a couple of years, and we've been delighted with all aspects of their service. With our rapidly scaling business, choosing an agile partner who was able to respond to tight deadlines, and adapt to changing needs was critical. The Wireless Social team really cares about our business, and supports us in a true partnership fashion. BrewDog is committed to delivering personalised, timely communications across multiple channels, and Wireless Social is now an integral part of our digital ecosystem around the world. We've recently committed to their services for a further four years.
The content box option gave us the chance to grow our e-mailable database allowing for further segmentation. After trialling this in half of our restaurants we sure a huge increase of +4.7% in opt-ins and +25.1% more new marketable users.
We are now looking at rolling this out across the whole company. Rhiannon and Mike have gone above and beyond with their support and knowledge which made adapting the customer journey very straight forward.
Everyone knows that it’s easier and more cost effective to retain customers than gain new ones, so running automated journeys in this way with Wireless Social and Acteol, means that we are generating revenue with very little ongoing effort. And importantly our guests are receiving timely communications that are relevant to them, ensuring that they feel understood and valued as a Fuller's customer.
The micro survey feature has really helped us to collect rich data and further segment our email database, ensuring we are creating relevant and engaging content for our customers.
Thanks to Wireless Social, we could collect more than 7k guests’ opinions in less than two months! Thanks to the record survey completion rates, we managed to get valuable data on how our customers discovered our brand.
Your questions answered
When did Wireless Social join The Access Group?
Wireless Social joined The Access Group in January 2024
Is Wireless Social still supported?
Yes, Wireless Social continues to offer its Full Service Wrap, providing full customer support. You can reach the Customer Success team at [email protected].
Where do I log in to the Wireless Social platform?
You can continue accessing the Insights platform as usual. If you encounter any issues, please contact our Customer Success team at [email protected].
Can Wireless Social integrate with any other Access Products?
Wireless Social offers seamless integration with Acteol. Learn more about the integration here.
Related resources
Read more about guest Wi-Fi, capturing your audience's data, and better understanding their behaviours.
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