Contact Sales
Hospitality CRM

Restaurant marketing system

Drive engagement, increase loyalty and maximise your ROI with our marketing software for restaurants 

Acteol CRM helps you deliver relevant communications via the right channel at the right time to drive sales and increase visit frequency. 

Trusted by thousands of restaurants, pubs, bars and hotels

Maximise your data to drive more bookings  

Get the most out of your customer data to connect with your audience on a deeper level and keep them coming back. 

In-depth customer profiles

  • Track every guest interaction to create a powerful Single Customer View (SCV) for deeper insights into their visits, patterns, values and preferences. 
  • Acteol pulls data from your reservations, EPoS, Wi-Fi, website and apps to deliver a truly complete SCV. 

Real-time updates  

  • Updated every day with every customer interaction to ensure you have the most up-to-date view of the customer.

Streamlined data 

  • All your data cleaned, structured and in one place for better focus on segmentation, insights, personalisation and targeting. 

Drive engagement and boost loyalty

Target the right guest with the right content at the right time with our email marketing software for restaurants. 

Improve the customer experience 

  • Engage customers with relevant, personalised content via their preferred channel to drive more revenue. 

Get more bookings  

  • Increase web traffic and visits through email and digital communication.  
  • Re-target guests based on preferences and engage with relevant audiences better – at the right time/right days. 

Boost loyalty  

  • Use your data to nurture relationships and reward customers for their spending, visits or other activities with a Loyalty Module. 
  • Interact with customers by utilising a digital wallet.  

Track performance

Track the effectiveness of your marketing campaigns, measure ROI and identify areas for improvement.  

Interactive, visual reporting 

  • Insights and reports in the SCV can be filtered by site, date, segment, and demographics and can be exported as chart images or raw data. 

Real-time tracking 

  • Track every guest interaction in real-time: spending, visits, loyalty balance, used vouchers, feedback and more 

Turn your marketing campaigns into business revenue 

Explore key features of our modular and scalable restaurant marketing software. 

Audience Management 

Expand your reach and engage customers through social channels by building custom and lookalike audiences, retargeting website visitors, and managing advertising budgets.  

Campaign builder 

Create emails, texts and push notifications from one place with closed-loop reporting to understand what drives repeat visits and spending. 

Watch our short demo video

Social Media Manager 

Manage and monitor multiple social media feeds with Acteol's Social Media Module, which offers real-time tracking, sentiment analysis, and customisable dashboards to help you optimise your online presence.

Loyalty programs 

Acteol’s Loyalty Module offers rewards such as points or stamps for customer spending and activities, with options to redefine ways to earn, assign rewards based on specific criteria, and run loyalty campaigns to segmented customer groups.  

Weather trigger 

Schedule your campaigns around weather changes with a built-in weather trigger. Easily define a location for where the weather will be tracked and add criteria around the weather forecast.  

Mapping

Integration with Google Maps to review the key data for each of your locations, so you can understand the population and demographics in the local area.

Feedback  

The Feedback and Enquiries Module prompts customers to leave Trip Advisor and Google post-visit reviews and links feedback and enquiries to individual customer profiles. 

Survey 

Build branded, secure surveys and landing pages in minutes to collect valuable data from new and existing customers through various answer formats and automated triggered emails.  

What our customers say about restaurant marketing software

Looking for ways to get more customers?

Promote your venue to 3.9 million monthly users with our booking system and DesignMyNight. 

Reach a wider audience and partner our hospitality booking system, Access Collins, with a powerful hospitality discovery platform, designmynight.com 

Be in front of an audience that spans over 3.9 million monthly visitors and over 61 million monthly Google impressions. 

FAQs on marketing software

How does a marketing system help restaurants?

A restaurant marketing system helps make sure your customers receive your marketing communications at exactly the right time. The same system will help you understand what the right time is for each customer, as well as their preferred communication channel - email, SMS or app notifications. Knowing your customers’ needs is key to better engagement, which can turn into more visits or bookings.  

Everything you need to know about restaurant marketing automation 

What is the most important marketing tool for restaurants?

A powerful yet user-friendly CRM is the most important marketing tool for restaurants that want to improve their customer relationships and achieve their business goals. In hospitality, the CRM software deals with communications to encourage return visits and deepen engagement through automated email campaigns, newsletters and special offers. 

Learn more about the best restaurant marketing tools to drive results 

How do restaurants promote their business?

Restaurants use strategic marketing tactics to promote their business, and a CRM system enhances these efforts.  

 

With a CRM, restaurants can personalise email campaigns, target social media ads, and customise marketing strategies based on customer insights. Analysing preferences, behaviour and feedback allows restaurants to create tailored promotions that engage customers and drive revenue. By truly understanding their customers and then sending them timely communications, restaurants encourage return visits, foster customer loyalty and build long-term connections.  

Learn more about the benefits of a hospitality CRM 

Explore our restaurant solutions

Industry leading restaurant software to drive efficiencies, improve profit margins and reduce administration time

Simplify the customer experience and increase speed of service with restaurant till systemkitchen display system and mobile order and pay system

Track every guest interaction to create a powerful Single Customer View with hospitality CRM

Control your procurement process with complete visibility of expenditure for maximum savings with purchase to pay software and restaurant recipe software

Make bookings, reservations and enquiries easy for your staff with restaurant booking system and table management software

Simplify and automate employee management with restaurant HR software, restaurant hiring software and hospitality LMS

Easy-to-use online gift voucher management software that allows you to make extra sales in your bar, restaurant or hotel with no set up costs

Manage your tickets and guest administration, promotions and sales of any kind of event with ticketing software

Replace your paper processes with digital checklists and record logs 

Automate workflow, reduce paperwork and make speedy fixes with property maintenance software