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- Other sector-specific CRMs
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RFM Analysis Software
RFM Analysis is a technique used by many organisations to segment customer data. It's a powerful tool that enables businesses to grow.
Understand what Recency, Frequency, and Monetary value (RFM) Analysis is and how to apply it to your customer base to send the right messages, to the right customers, at the right time.
Drive growth with RFM segmentation
RFM Analysis is a powerful strategy for customer segmentation using customer and sales data.
RFM Analysis that is regularly calculated and automated across the entire customer base enables organisations to evaluate customer spending behaviour across three areas; recency, frequency, and monetary value. This data can then be turned into valuable insights for driving growth.
Focus on the right customers with RFM analysis
When your RFM analysis is automated and constantly recalculating your data, you can better understand which customers to prioritise. With hundreds or even thousands of customers, it can be easy to lose sight of where to focus your efforts first, but it’s essential to have this calculated in real-time for the most up to date picture.
From who is spending the most, to who is slipping away and who you need to win back, RFM analysis is the ultimate tool to drive growth.
Benefits of automated RFM Analysis
- Automated RFM analysis monitors customers spending behaviour in real-time
- Win back your churning customers so they continue to buy from you
- Increase average order value through promoting additional products to upsell
- Use RFM analysis to help onboard new customers so they become a regular buyer
- Maximise the lifetime value of your customers - essential for businesses that rely on order repeatability
- Nurture prospective customers into hot opportunities
Key features of RFM Analysis Software
How our RFM Analysis Software supports the growth of small businesses.
Foundation for growth
RFM segmentation provides a solid foundation for businesses to truly understand their customer base, segmenting customers based on purchasing behaviour forms the basis for tailored marketing strategies and enhanced customer relationships.
Scalability
As businesses expand, RFM Analysis scales seamlessly, accommodating growing datasets and evolving customer segments without requiring extensive resources or expertise.
ROI maximisation
RFM Analysis allows smaller business to allocate their resources more effectively by pinpointing opportunities for targeted marketing efforts by identifying high-value customers, maximising return on investment.
Informed decision making
Use RFM to make smarter decisions for your SME, with actionable insights derived from tangible customer behaviour organisations are equip to make smarter decisions based on data rather than guesswork.
Competitive advantage
Businesses can compete more effectively in their industries by using RFM to leverage data-driven insights to differentiate themselves and position themselves more competitively in the market.
Users who love CRM with RFM Analysis
RFM Analysis Software FAQs
What is RFM Analysis?
Recency, Frequency, and Monetary (RFM) analysis is a customer segmentation method used by organisations to identify and prioritise customers based on their buying behaviour for more targeted campaigns.
Read more: What is RFM analysis and how can you use it to grow your business?
How can I use RFM Analysis in my business?
Use RFM Analysis to segment customers into cohorts, then develop tailored engagement strategies based on their purchasing behaviour. For example, you could look to re-engage at-risk customers to prevent churn with a win-back campaign.
Does it cost extra to have access to RFM Analysis in Access CRM? / How much does RFM analysis cost?
RFM Analysis is built into Access CRM and is available to customers on Professional and Advanced plans!
RFM analysis resources
