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What is Recruitment CRM?

This article will cover what a CRM is in recruitment and the benefits of using a recruitment CRM system within a staffing agency. You will also learn how the various features of a dedicated recruitment CRM software can help increase productivity and efficiency within all sizes of recruitment businesses. 

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Written by Chris Phillips.

Updated 03/10/2023

What is a CRM in recruitment?

Whether you’re preparing your recruitment agency to launch or whether you’re scaling up, you’ll be aware that technology will help you thrive.  
 
A recruitment agency CRM is now regarded as a business tool for managing relationships with potential and existing clients in the recruitment field. CRM stands for Customer Relationship Management and it streamlines the recruitment process by automating activities, providing visibility into applicant information, and providing an organised view of what needs to done when. The power is literally at your user’s fingertips! This helps recruiters nurture relationships with candidates more efficiently, track progress of applications, and ensure compliance with regulations such as GDPR. Overall, a recruitment CRM offers recruitment agencies the capability to be better organised and better prepared for candidate discussions. 
 
Your recruitment CRM   is an incredibly important asset and will be the hub of many of your internal processes and can automate them, too. A CRM is useful to recruitment agencies due to their ability to apply technology and automate processes to accommodate the needs of recruiters in tracking prospects through their entire journey, from initial contact to post-hiring activities and check-ins. 
 
Recruitment agencies can benefit significantly from recruitment CRM systems that provide an extensive set of tools which enable them to efficiently manage and organize processes such as recruitment, job postings, applications and recruitment pipelines all in one place. As a result, recruitment agencies can experience improved processes, automated workflow operations and enhanced communication between staff members, applicants and clients. With recruitment CRM already established as an effective solution for recruitment agencies, it is worth considering the possible advantages they can offer to any recruitment agency looking to increase their operational efficiency. 
 
You’ll want to generate return on investment from your CRM for recruiting, so to help you Access Recruitment CRM can accelerate your recruitment processes . Alternatively, to book a no-obligation demonstration or to discuss your configurability requirements and realise the limitless potential of your agency, book your discussion with a colleague today 

what is recruitment crm

What are the benefits of a Recruitment CRM software?

For any recruitment agency, implementing a CRM is an invaluable way to optimise recruitment operations. But what are the other, tangible benefits of recruitment agency CRM software? 

  • A recruitment CRM helps recruitment agencies to streamline their recruitment cycle and improve administrative efficiency 
  • It simplifies the entire recruitment process, from recruitment tracking to candidate assessment 
  • A recruitment CRM enables recruitment agencies to maintain an up-to-date database of available candidates, thereby providing them with better access to qualified professionals for temp recruitment 
  • With a recruitment CRM, recruitment agencies are better equipped with the tools they need to increase productivity while reducing operational costs 
  • They are regarded as essential members of today’s recruitment environment

What are the features of a Recruitment CRM?

Today’s recruitment CRM’s are incredibly feature-rich and user friendly at the same time, ensuring heightened productivity and efficiency of workflows. As mentioned earlier, due to the impact of a CRM, these are now regarded as totems of any agency looking to succeed.  
 
Features of any system are designed to: 

  • Optimise your talent acquisition process, from automatically scheduling emails and interviews, creating tasks for team members, or generating trackable links for assessment webpages.  
  • Store CVs and relevant documentation  
  • Integrate with candidate attraction methods such as your recruitment website and online timesheet portal, for example 
  • Book temps faster with easy-to-use scheduling tools 
  • Automate candidate screening for faster onboarding and peace of mind
  • Give you real-time insight from dashboards into how your agency is performing  
  • Reduce manual work and save time in the recruitment process
  • Permit recruiters to focus on what matters most – finding and recruiting the right people for your clients 

Next steps

This article has not only outlined what a recruitment crm is, but has covered in more depth why a recruitment agency can’t really – in today’s recruitment operating environment – live without a functioning recruiting CRM software. 

Access Recruitment delivers a best-in-class recruitment CRM suitable for any sized agency in the UK. You’ll want to maintain and effortlessly drive efficiencies in your business and a CRM is the totem on which your consultants and other tech will lean on.
 
Recruitment CRM’s have grown up a lot since recruiters leant on excel spreadsheets and whiteboards as their organisational signposts. Your CRM will help you manage candidate availability, manage client needs, keeps you compliant, helps measure success and achieving KPIS and, with the right infrastructure, makes you attractive to purchasers.  
 
Implementing the right CRM will be one of the best decisions you’ll make. With a range of vendors offering slightly different options, do take a look around what’s on offer. 

See Access Recruitment CRM software in action