Access Charity CRM
Automated charity email marketing
Personalise donor communications
Our powerful Charity CRM marketing automation solution allows your fundraising team to intelligently manage and engage with supporters.
Moreover, our powerful integration with Mailchimp leverages our data more effectively and ensures that donors are segmented and nurtured by triggering personalised journeys based on their individual interactions (such as events, payments, etc.) with your charity.
Manage, monitor and automate your charity email marketing
- Identify and target donors with the right messages at the right time.
- Keep donors engaged by sending them the information that they care about.
- Don't send donors the information they are not interested in which may cause them to stop reading or unsubscribe.
Benefits of our charity email marketing module
- Raise Awareness of your organisations work
- Improve donor retention, so there is less work acquiring new donors
- Move donors along the donor journey
- Support the organisations other interactions
- Provide better connections to supporters.
Why use our charity email marketing solution?
No need for manual data entry
Our CRM solution will help you sync your contacts and segment your audiences. You can sync your contacts between Access Charity CRM and Mailchimp which means there is no need for manual data entry.
Provide more targeted messages
You can use Access Charity CRM tags in Mailchimp campaigns to provide more targeted messages to each segment.
Automate supporter journey campaigns
Automate supporter journey campaigns in Mailchimp following customisable trigger events in the Charity CRM. These can be volunteer sign ups, event ticket purchases or donation completions, and get the full picture in your charity CRM.
Get a complete picture of the communication your supporters receive
After sending your campaign via Mailchimp, it is automatically signed against the recipient’s record which means you’ll get a complete picture of the communication they received including any campaign analytics.
Discover more about our Access Charity CRM solution
Access Workspace for Charities
With everything in one place, our cloud-based feature-rich charity software includes Websites, Charity CRM and Ad Grant management solutions, and allows each solution to operate on its own, or as a connected part of the full suite.
Allowing you to engage your existing supporters more effectively, attract new donors to your cause and generate more predictable income streams.
