Segmentation

Acteol ensures your customer information is always up-to-date, organised, and easy to navigate. By integrating data from EPoS systems, booking engines, website tracking, and feedback platforms, every customer profile is enriched with actionable insights – ranging from transactional history and visit frequency to booking preferences and demographic details.

With our intuitive segmentation interface, you can effortlessly slice and dice your data. Whether it’s segmenting by location, behaviour, or demographics, Acteol’s drag-and-drop functionality puts precision targeting at your fingertips. Define criteria such as:

· Favourite or last-visited locations

· Source of data (e.g., Wi-Fi logins or website activity)

· Transactional metrics like recency, frequency, or average spend

You can even combine advanced filters like visit patterns or dwell time to pinpoint your most valuable customers.

Need something more tailored? Acteol’s Segmentation Wizards let you build granular, custom queries. For example, identify customers who ordered specific items during their last visit or those who haven’t engaged in a while. These hyper-specific insights help you craft campaigns that resonate deeply with your audience.

Once your segments are created, seamlessly transition to crafting personalised campaigns with Acteol’s omni-channel tools. Use AI-generated content suggestions and unlimited pre-built templates to streamline your campaign creation process. Then, track your success in real-time with customisable dashboards displaying your most critical KPIs.