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Hospitality CRM

Benefits of hospitality CRM software, and why your hospitality business needs one

Hospitality CRM software is the technology used to manage interactions with customers during every stage of the customer journey with your hospitality business.

Our article compiles the benefits of hospitality CRM, and why your hospitality business needs one. 

How can a CRM benefit my hospitality business?

Whether you operate a hotel or a restaurant a fantastic guest experience starts before your guests enter the building and should continue long after the bill is paid.

To build a loyal customer base that will return time and again, you need to extend the guest experience outside of a single visit and our hospitality CRM software will help you gather and maintain the information you need to deliver a tailored experience to each and every guest.

Hospitality CRM benefits include

What is the importance of CRM in the hospitality industry?

More than ever before, customers expect technology to play a role in their experiences and interactions with businesses. A hospitality operator that asks their customers for feedback is seen as more engaged with their customer base. An operator that rewards customer loyalty with special offers, promotions and discounts is seen as valuing their customer base.  

Hospitality CRM software allows you to build an ongoing relationship with your customers that will build customer loyalty and retention.  

When surveyed, hospitality customers rated the ways in which they would engage with a business after a visit to a venue if they were sent an email or notification.  

  • 53% said they would be prompted to leave a review  
  • 37% would take part in a competition  
  • 25% reported that they would be encouraged to share the venue’s details with a family member or friend 
  • 23% would consider pre-booking their next visit [4] 

As you can see, customers are willing to engage with communications from the venues they visit, and by using customer data to personalise and tailor your messaging, you can increase the effectiveness of your post-visit communications through your hospitality CRM software.

Find out more about hospitality CRM software