Hospitality CRM
Hospitality CRM software
Discover our hospitality CRM software, Acteol, designed to help restaurants, pubs and bars of all sizes drive revenue through personalised, trackable marketing campaigns.
Whether you're an enterprise operator managing multiple brands or a smaller operator with fewer than 15 sites, Acteol’s solutions (Atreemo and SE) offer smart segmentation, targeted messaging, and cross-channel automation to boost customer loyalty and bring guests back more often.
Trusted by thousands of hospitality businesses across the UK, with over 100 integrations for seamless performance.
Join thousands of restaurants, pubs, bars and hotels using Acteol
Why use Access Hospitality CRM?
It's all about turning your customers into loyal, repeat guests who:
- Visit more frequently
- Spend more with each visit
- Stay loyal to your brand
Unlock personalised marketing with a 360 customer view
Acteol’s Single Customer View (SCV) brings together all your data across various touchpoints — bookings, visits, preferences and spend patterns — into one place. Our hospitality CRM gives you deeper insights into customer behavior and engagement across channels like Wi-Fi, EPoS, social media, and more.
With this complete picture, you can deliver personalised marketing, enhance guest experiences, and drive loyalty by hitting customers with the right message at the perfect time.
Hospitality CRM solutions for every business size
Whether you're a smaller hospitality business or a large enterprise, Acteol has the perfect CRM for you.
Acteol SE
Acteol Atreemo
Find the solution that best fits your needs and start transforming your customer engagement today
Our customer success stories
Explore our collection of case studies to see how Acteol CRM has helped businesses like yours drive customer engagement and achieve measurable results.
Gusto Italian
"Acteol helped us create this exclusive experience that our customers absolutely love. The results have been beyond our expectations – increased visits, higher spending, and a real sense of community among our Platinum Club members. "
Gaucho
"Acteol CRM helps us build a more accurate picture of our customers and works seamlessly in the background while driving visible results."
Franco Manca
Through using Feedback Manager, the Franco Manca team are able to efficiently manage customer feedback, effectively monitor performance, and as a result, constantly hit their SLAs and maintain excellent customer satisfaction.
Boxpark
"Working with Access has been a really positive experience for us. Through the insights provided by Acteol CRM, we see the visit data, what our customers are spending, and what products they're buying. It gives us much more insight into our customers."
What our customers say about Acteol
"Acteol have been a pleasure to work with. They understand our business objectives and are supporting the team at Bill’s to adapt to a single customer view, and a new way of thinking about and understanding our customer."
"It has become an integral part of the tools I use to influence business decisions. The differentiator between Acteol and its competitors will always be their willingness to work on integrations with other providers allowing me to…better understand behaviour. Supported by a variety of modules [it simplifies] the number of platforms we use."
"The software is not only intuitive to navigate and give us an invaluable SCV, but Acteol also provides the support required to be able to use it effectively. Being able to manage our customer database through a system that can be integrated with our wide suite of data sources allows us to work more efficiently at all levels within the business."
"I have nothing but positive feedback from my experience with Acteol’s Atreemo so far. It’s been a pleasure working with such a powerful platform combined with a knowledgeable and helpful team. Our Account Support team are always on hand to help. They have been particularly supportive in putting together and executing a new CRM strategy for our business, plus taking our digital marketing department to the next level."
"The Atreemo system has allowed us to better gather and read data and get to know our guests by tracking visits and usage of vouchers. We have also been able to introduce a loyalty scheme which we can also track. I can always rely on [the account team] to keep track of our requests and projects, get tasks done and make suggestions for future projects. And raise anything I may have missed!"
"We have had a very positive experience with Acteol’s Atreemo. Not only has the software been helpful in creating more intelligent and bespoke marketing campaigns and learning more about our audience, but the help and guidance from the support team has been vital in creating a forward thinking CRM strategy."
Maximise ROI and build customer loyalty with our hospitality CRM
Turn your marketing campaigns into business revenue with our unbeatable hospitality CRM software. Our software doesn’t just help you understand your customers – it gives you the tools you need to increase loyalty and maximise your return on investment for campaigns.
Explore your revenue potential with the Acteol CRM ROI calculator
£
attributed spend
from email campaigns over a 2-month period, by a 20-site casual dining pub brand
£
total spend generated
from a small self-serve fast-casual brand’s email campaigns in one month
£
revenue
from a Christmas campaign by a large pub company
Integrations of our hospitality CRM
Acteol CRM partners with the biggest names in the hospitality industry.
Our technology connects EPoS, wifi, booking, online ordering, pay at table, click & collect, website, payroll, feedback platforms and loyalty systems from Access Hospitality and other third-party providers to form a fully integrated, closed-loop, hospitality CRM system.
Explore the tools Acteol integrates with:
Download BrochureEPoS
- Access EPoS
- Zonal
- NCR
- Aloha
- Comtrex
- Lightspeed
- Tevalis
- Kobas
- TISSL
- Givex
- Ikentoo
- Gladstone
- Legend POS
- Trainline
- Havenstar
Reservations
- Access Collins
- OpenTable
- LiveRes
- ResDiary
- Bookatable
- Sevenrooms
- Resy
- Aleno
- Favouritetable
Loyalty, mobile order & pay, click & collect integrations
- Vita Mojo
- Wi5
- Bink
- Preoday
- Access Orderbee
- Pepper
- Mycheck
- Orderswift
- Eagleeye
- Zonal
- 5loyalty
Wifi and guest interactions
- Wireless Social
- Captini
- SplashAccess
- Fydelia
- Purple
- Feed it back
- Hygem
- Yumpingo
Gift cards and e-commerce
- Toggle
- EagleEye
- Voucher Cart
- Shopify
- Chargebee
- Stripe
Social and other
- Tahola
- ViralSweep
- ComTrade
- Fourth
- Netpulse
- Microsoft Dynamics
- Microsft Azure
- Messenger
- Tripadvisor
Hospitality CRM FAQs
What is a CRM in the hospitality industry?
CRM or Customer Relationship Management is the technology used to manage interactions with customers during every stage of the customer journey. CRM for hospitality businesses might deal with communications to encourage return visits, pre-visit booking enquiries, and booking reminders, to encourage pre-ordering, and follow-up communications post-visit.
Find out more about the best hospitality CRM for you
How do restaurants use a CRM?
As well as managing all customer interactions, a good hospitalityCRM system can reduce no-shows and encourage return visits. It helps restaurants collect useful data, and then clean and manage all their customer data in one place. This might include basic contact information such as name and phone number but can also be more in-depth, such as recording the number of visits, allergies, birthdays, spending per visit, or other useful information.
Read more about why you need a hospitality CRM
How do hotels use a CRM?
Hotel CRMs store guest data (preferences, stay history) to personalise experiences, from tailored offers to room setups. They also enhance operations (automated emails), improve marketing (targeted campaigns), and optimise pricing strategies (upsell and cross-sell) to boost revenue. A powerful hotel CRM software can even help reduce no-shows and manage loyalty programs, ultimately fostering lasting guest relationships.
What are the benefits of using a CRM in hospitality?
Hospitality CRM software helps businesses by reducing manual enquiry management through messaging automation such as sending booking reminders or menu details. Understanding your customers and then sending them timely communications can help encourage return visits and customer loyalty.
You can use your hospitality CRM system to send out review requests which can also promote your venue and encourage new visitors. By collecting and segmenting customer data you can tailor your communications to ensure your guests get the most value from your messages.
Read more about the benefits of a hospitality CRM
How much does a hospitality CRM system cost?
The cost of a hospitality CRM system can vary widely depending on a number of factors such as the size of your business, the features and functionality you need and the vendor you choose.
Find out more about how much a hospitality CRM costs.