How can our fundraising & alumni CRM increase engagement?

As a university, graduates engaging in alumni development can make up a significant proportion of your income. Prioritising your time and resources in this area is of paramount importance as these successful campaigns can contribute towards the long-term development of your organisation.

In order to support this goal, you may be looking into building the required foundations by potentially implementing a suitable CRM. However, you may be wondering how this piece of software can assist with successfully engaging with your graduates. In this article, we outline the key areas including why a CRM should be considered and the beneficial features associated.

Explore alumni CRM Download brochure

2 minutes

Written by Stephen Gott - Charity Solutions Expert.

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Strategically nurture relationships with your students, alumni and supporters

Explore alumni CRM

Stephen is excited by how technology can accelerate our impact and empower us to achieve more. For the last 20 years, he has worked and collaborated with many Not For Profits who have created incredible outcomes, often with limited resources. Stephen is passionate about supporting the sector and is proud of the work that we do to increase the reach and impact of our clients. He started out providing consultancy, bespoke solutions and managing CRM implementations before moving into Product Management where he headed up the development and launch of Charity CRM. These days he can mostly be found looking for ways to help our clients harness tech to achieve their goals and boost their scale and efficiency. He is a big advocate of appropriate technology and ensuring that solutions can be effectively adopted.