Google Analytics 3 (UA/GA3) to Google Analytics 4 (GA4) - everything the charity sector needs to know

Google has decided to build a new version of its Analytics system, moving from Google Analytics 3 (GA3, or Universal Analytics/UA) to Google Analytics 4 (GA4). As a charity organisation, it’s essential to understand the crucial information surrounding this development to ensure you can continue to gather the data you need in order to gain the key insights that matter.

If you’ve recently seen the big countdown banner on your Google Analytics account and are unsure of the steps to take before time runs out, don’t panic! In this article, we clearly outline the need-to-know information to get you started.