Sasha joined the Wireless Social team in July 2023. With over two decades of experience in account management in hospitality, she has gained extensive knowledge in various areas of hospitality SaaS. Sasha has helped operators understand their customers through guest feedback with Yumpingo and TripAdvisor, established that first key touchpoint with guests through the booking process with Bookatable, and has even gone as far as exploring the innovative world of Dark Kitchens. It’s safe to say her experience makes her exceptionally skilled at helping operators truly understand their guests.
When she is not immersed in the world of hospitality, Sasha enjoys acting. Thanks to this blog series, we recently found out that her acting career includes roles as Nancy in "Oliver," Eveline in "The Wiz," Tweedledee in "Alice in Wonderland," Conchita in "Copacabana," and Madame de la Grande Bouche in Disney's "Beauty and the Beast." This information has definitely made her next gig the top choice for the next Wireless Social outing. When she is not acting and singing, you can find her baking or watching rugby, although she admits that might have more to do with the men’s legs!
Working in hospitality, Sasha is of course familiar with some of the best places to eat and drink. She clearly couldn’t pick just one, so she broke it down by her favourite eateries by occasion:
🍳 Breakfast: Frankie & Benny’s Beef Brisket Hash
🍖 Starter: Hawksmoor- spot belly ribs or potted beef
🆕 Best newcomer: Brakspear new site The White Bear Warlingham
🍜 Working lunch in town: Farmer J’s Salmon and Grains bowl
🍚 On the go Hot lunch: Wasabi katsu
🍴 On the go cold lunch: Itsu- rolls
🍗 Home Delivery lunch: Popeyes chicken sandwich or tenders
🍕 Italian fix: Zizzi
🥗 Salad Fix: Pizza Express including dough stix and butter!
🥣 Want to eat the world mood: COSMO
🍹 Favourite tipple: Amaretto sours
So, why does Sasha love her job? It all comes down to those "aha" moments with clients. When she’s deep in her day-to-day activities and engaged in conversations, analysing data, and reviewing reports, these moments are the highlights. Seeing clients reach that point of clarity and understanding, where they fully grasp the potential of optimising their guest Wi-Fi, is incredibly rewarding. Watching the creative ideas flow after a strategic meeting and knowing she played a part in driving those insights is fulfilling. Additionally, Sasha enjoys rubbing shoulders with inspirational friends and soon-to-be friends at industry events, further enriching her role and expanding her network.
Whether it’s brainstorming a new strategy to maximise your marketing efforts through Guest Wi-Fi, or even if you need a karaoke partner, Sasha is ready to lend her expertise and enthusiasm. She’s always up for a duet of “Shout” or “Walking on Sunshine” and is eager to connect with you. Sasha would love to hear from you and help you drive your business forward with data-driven insights and creative strategies. You can get in touch with her on Linkedin here.