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Meet our Head of Sponsorship and Activations Manager

In the ever-evolving landscape of modern hospitality, establishing trust and strong partnerships with your suppliers can be a game-changer. At Wireless Social, this principle lies at the core of our ethos. We are not just a team; we are your dedicated allies. Our extended team includes Account Managers, Customer Success Managers, an IT team, and a wealth of other experts, all working in harmony to ensure your success is not just achieved, but exceeded.

Posted 04/10/2023

Meet Nikki Da Silva

Meet Nikki Da Silva, our Head of Sponsorship and Activations Manager. Nikki hails from the picturesque Northern Ireland 🍀 and began her journey in the enchanting world of hospitality at the prestigious Hilton when she was just 16.

But that wasn't enough to curb her adventurous spirit, as she soon found herself spreading her wings and flying off to Walt Disney World in the USA for a magical 3-year stint, where she had the incredible opportunity to work alongside Mickey and his crew, bringing smiles and magic to visitors from around the world.

After her globetrotting experiences, Nikki made her home in bustling London 13.5 years ago. When she's not dedicated to ensuring our customers have delightful experiences, she's an avid sports enthusiast.

Though she may have retired her hockey stick, she's definitely not retired her love for the game. These days, you're more likely to catch her with a drink in hand 🍺, watching the action unfold on the screen.

Did we mention she's also the reigning queen of all things sports-related at Wireless Social? From sweepstakes to football and rugby, she leads the charge with unwavering enthusiasm. However, there's one trophy that has eluded her so far - the coveted pot of victory. But hey, we believe her winning streak is just around the corner. Watch out, Wireless Social! 🏆🔥

Favourite Teams: 

🏑 Hockey: East London Hockey Club
⚽ Football: England or Brazil
🏉 Rugby: Ireland
 

Favourite Drinks: (This is a tough one)

🍺 Old Mout cider is her go-to
🥂 Wine or prosecco when feeling fancy 
🍺 Lucky Saint when taking it easy

But she rarely turns down a drink at the bar, so feel free to buy her one when you see her next.
 

Nikki's expertise extends beyond sports, with a remarkable 10-year detour from hospitality working with major FMCG brands. This unique background equips her with a deep understanding of both On-Trade and Off-Trade strategies, meaning she knows how to connect the dots and make strategies work effectively for all the parties involved, while ensuring seamless experiences for all.
 

Calling all sports enthusiasts, Brands and Operators! 📣

Our superstar, Nikki, is the guru behind Activate - the ultimate solution to supercharge your Guest Wi-Fi experience. The powerful tool designed to drive engagement, footfall, and customer satisfaction like never before. Whether you're gearing up to do some exciting campaigns during the Rugby World Cup Final, the Premier Football League, Formula One or even the Rugby Six Nations, you must get in touch with Nikki and her team.

 

They will help enhance your engagement strategies with Predictor, where you can add an extra layer of excitement where guests can predict scores of games and events, making their guest Wi-Fi experience truly entertaining. Winners are rewarded with vouchers, incentivising guests to stay even after the event ends, which increases dwell time and revenue potential.

 

Whether you're looking to elevate your sports activations or seeking guidance in aligning different strategies, Nikki is your go-to expert. Don't miss the opportunity to tap into her wealth of knowledge and expertise.

 

Ready to supercharge your Guest Wi-Fi experience and boost engagement? Contact us today to explore how Activate can elevate your brand's performance and guest experience. Let's create memorable experiences together!