1. Content boxes on your splash page
When guests connect to your Wi-Fi, make the most of this prime digital real estate. Consider adding a content box onto your Wi-Fi splash page. These content boxes act as virtual billboards for your Christmas promotions, ensuring that every guest connecting to Wi-Fi encounters your festive offerings. For instance, you could have a content box that highlights a discount for early Christmas bookings.
2. Surveys to identify key decision-makers
Understanding your customers' preferences and roles during the Christmas season is crucial for tailoring your offerings effectively. We've all encountered that super-organised friend or family member who takes charge of planning Christmas drinks, coordinating the pre-holiday family feast, or arranging the year-end office party down to the last detail. But how do you pinpoint these holiday heroes, these 'social group PAs'? That's where our micro-surveys come into play.
Smoothly embedded within your guest Wi-Fi journey, micro-surveys are powerful tools for capturing valuable information about your guests. In this case, they help you discover the mystery PA among your guests. Here are some practical examples of the questions you can use:
1. Have you booked your holiday dinner plans yet?
This question provides insights into whether Christmas is on their radar yet. It's the first step in identifying potential early planners.
2. Do you usually dine out during holiday festivities?
Knowing who typically dines out during the holidays is invaluable for targeting potential customers with compelling Christmas offers.
3. Would you be interested in learning more about our work holiday packages?
For guests who express interest, this question opens up opportunities for your sales team. Perhaps this mystery PA is in charge of their office holiday dinner.
4. How soon do you usually book for Christmas?
Understanding the booking habits of your guests is essential. For those who book early, ensure they're the first to receive email updates on your offerings. A response like 'I book months in advance' can trigger a personalised message or redirection, such as, 'Get ahead of the game this year! Our Christmas bookings are now open for early birds.'
These examples not only help you identify the lead booker among your guests but also enable you to tailor your follow-up communications effectively. Better yet, you can seamlessly redirect customers from the survey to key landing pages with segmented offers based on their answers, which leads us to our third strategy: landing pages.
3. Strategic use of Landing Pages
Now that you have identified the “Social Group PAs'' through micro-surveys, it’s time to seamlessly guide them toward your holiday offerings. You can set up logic flow based on their survey responses, and the possibilities are endless. For those enthusiastic planners who responded ‘Yes”, send them to that ‘Book Now’ page with an enticing array of festive choices. For those who answered ‘No’, even if they may not book, they might still be interested in your holiday calendar and offers. How about directing them to a page that offers a list of all the things you have to offer this holiday season?
Maybe you have an online shop? So why not direct guests to offer them products or gift cards? They might not be your lead booker, but they might be eager gift-givers. Beer gift sets and cook-at-home kits have always been popular gifts for hard-to-buy-for relatives who would otherwise be receiving socks in their stockings.
4. Re-targeting past Christmas guests
In your Wi-Fi database, you might already have the ideal audience for your Christmas marketing campaign just waiting to be re-engaged. Those who logged into your guest Wi-Fi during the previous December are clear indicators of individuals who have shown an interest in hospitality over the festive season.
To make the process seamless, ensure that our connector to your CRM is set up, ensuring that data is transmitted with a timestamp of these logins. Once this connection is established, the rest becomes straightforward. Segment your database by the December of the previous year, creating a list of previous Christmas visitors. Then, send them a friendly reminder that you're open and ready to celebrate the holiday season with them once again.
By revisiting these familiar faces, you not only rekindle fond holiday memories but also boost the chances of their return. It's a delightful way to rekindle the holiday spirit and strengthen your customer relationships.
5. Activate - spreading the joy, one treat at a time
This holiday season, why not bring a touch of magic to your guests with Activate, our innovative surprise and delight solution for the hospitality industry? As the festive spirit fills the air, it's the perfect time to show your loyal guests all the love.
Picture this: loyal guests who have frequented your establishment receive a delightful surprise—a voucher for a complimentary mulled wine, Baileys hot chocolate, or another heart-warming seasonal treat. The best part? They receive the voucher instantly, adding a dash of excitement to their visit.
The magic doesn't stop there. With seamless integration into your EPOS systems, redeeming the voucher is a breeze, enhancing their overall experience and leaving them with a warm and fuzzy festive feeling. Activate is the gift that keeps on giving, fostering goodwill and lasting memories during the holiday season. It's a delightful way to celebrate the season and show your customers how much you value their loyalty.
Next steps
We've explored five effective strategies to leverage your guest Wi-Fi and ensure that this Christmas season is your most successful yet. From content boxes on your splash page to micro-surveys that help you identify key decision-makers, and from effective landing page redirects to re-targeting past Christmas guests, we've covered it all.
To put these strategies into action, get in touch with your Account Manager today! They will help you make the most of your guest Wi-Fi.
If you're not a customer yet, reach out to us to see how we can work together to make the holiday season even more memorable for your guests. 'Tis the season to celebrate, and we're here to help you make it special!