10 Best Employee Value Proposition Examples

The core messages from the employee value proposition examples

When crafting a compelling Employee Value Proposition (EVP), it's essential to consider the key elements that resonate with top talent. By carefully examining successful EVPs, we can identify common themes that contribute to a positive and fulfilling work environment. Let’s take a look at 5 core messages from the employee value propositions we are about to explore.

1. Empowerment & Growth: Companies like Canva and Strava emphasise fostering a culture that empowers employees to reach their full potential and contribute meaningfully.

2. Work-Life Balance & Well-being: Several companies, including HubSpot and Shopify, prioritise work-life balance with flexible work arrangements and generous benefits packages that support employee health and well-being.

3. Meaningful Work & Purpose: Salesforce and AELTC (Wimbledon) highlight the opportunity to contribute to a larger mission and make a positive impact as a core value of their EVP.

4. Supportive Culture & Community: Companies like Trader Joe's and Monzo cultivate a positive and inclusive work environment where employees feel valued, respected, and part of a supportive community.

5. Transparency & Recognition: Transparency in career development opportunities, benefits, and recognition for achievements are important aspects of strong EVPs (e.g., Trader Joe's, Shopify).

10 real world EVP examples

Let's take a look at some good examples of EVP's...

1. Canva

Graphic design platform Canva, empowers users to create professional-quality designs without needing extensive design skills. Similarly, the company empowers its employees to feel inspired to do their best work, with an EVP that emphasises a culture of empowerment and innovation.

Their career site states: “From day one it's been our goal to create a workplace where everyone feels that they truly belong.”

The company’s dedicated careers website aptly encourages candidates to ‘Design their future with Canva’, highlighting its commitment to employee development. With over 34 million designs created per month, providing ample opportunities to work on unique and exciting projects.

Shining a light on the impact each employee can have on their mission, Canva states: “Sometimes the chance comes up to be part of something really special. Canva is making design amazingly simple for everyone, and the potential is limitless. We’re empowering people to design anything, and publish anywhere.”

2. Eventbrite

Ticketing platform, Eventbrite, enables users to create and manage events of all sizes. From intimate gatherings to large-scale festivals, Eventbrite provides the tools and resources needed to bring event ideas to life. Just as they aim to make events seamless and enjoyable for their users, the company also strives to create a supportive work environment that enables our team to thrive both professionally and personally.

“We don’t just support wherever you are. We support whoever you are. Because if there’s one thing we’ve learned in all our years, it’s that we make our greatest impact when we’re empowering each other.”

Eventbrite's commitment to work-life balance ensures that their team can enjoy life's moments without sacrificing their professional goals. This is shown through their monthly ‘BriteBreak’ and unlimited paid time off policy, which empowers employees to manage their own schedules and enjoy life's moments without worrying about work constraints. It also fosters a sense of community, allowing them to experience firsthand the impact of their work.

3. Strava

Social fitness platform, Strava allows users to track their activities, connect with other athletes, and set and achieve fitness goals. This is also the case for their employee experience.

With benefits such as $500 gym reimbursements, $1,000 annual allowance for fitness equipment and on-site fitness classes, Strava demonstrates its commitment to supporting employees' health and well-being. Additionally, the company's culture-based perks and focus on diversity and inclusion create a welcoming and inclusive environment for all employees.

The company prides itself on its ABCs Values: Antiracism, Authenticity, Balance, Camaraderie, Commitment and Craftsmanship, seeking to make Strava an inclusive place where their team members can “be their authentic selves”.

4. LinkedIn

The world's largest professional network, LinkedIn, has crafted a compelling EVP that resonates with its employees. Their approach is centered around a culture of professional growth and personal fulfilment.

The networks commitment to employee development is evident in its robust learning and growth opportunities. Employees have access to a vast library of courses through LinkedIn Learning, along with dedicated mentorship programs and clear career progression pathways.

One of the most notable aspects of LinkedIn's EVP is its use of the hashtag #LinkedInLife. This encourages employees to share their experiences, insights, and achievements on the platform. It creates a sense of community and allows employees to feel connected to a larger network of professionals.

5. Shopify

Shopify, a global leader in e-commerce, offers a compelling Employee Value Proposition (EVP) centered around growth, flexibility, purpose, and well-being. Employees at Shopify enjoy a culture that fosters personal and professional development, with ample opportunities for learning, mentorship, and career advancement. The company's commitment to flexibility allows employees to work remotely and maintain a healthy work-life balance.

Speaking on their remote working policy, Shopify careers page states “Office centricity is over. We are digital-first. That means you do your daily work wherever you work best, so we hire you where you are.”

Beyond personal growth, Shopify offers a unique sense of purpose. By working at Shopify, employees contribute to a global mission of empowering businesses of all sizes. This shared purpose creates a motivating and fulfilling work environment.

To support employee well-being, Shopify provides competitive benefits and perks. These include health insurance, retirement savings, equity, and a generous internet allowance for remote work. By investing in its employees' overall well-being, Shopify demonstrates its commitment to creating a positive and supportive workplace.

6. Salesforce

Salesforce, a leading enterprise software company, offers a compelling EVP that focuses on three pillars. These pillars include meaningful work, a positive culture, and recognition.

Salesforce is committed to empowering its employees to make a positive impact on the world. The company's mission is reflected in its strong employee giving and volunteering programs. Employees can enjoy seven days of paid volunteer time and $5,000 in matching donations annually, allowing them to contribute to causes they care about while making a difference in their communities.

The company’s dedicated giving back page states “Giving back is core to our culture at Salesforce. Through our employee volunteering & giving programs, we create a culture where employees know they aren’t just contributing to the bottom line — they’re also giving back to the community.”

Salesforce also fosters a positive and collaborative work environment that values transparency, innovation, and customer success. Employees are encouraged to work together and support one another, creating a supportive and inclusive atmosphere. The company recognises and rewards its employees for their contributions, both formally and informally, demonstrating its commitment to employee appreciation and development.

7. HubSpot

Leading CRM platform, HubSpot has an EVP that places an emphasis on work-life balance. The company offers a range of benefits that support employees' well-being, such as unlimited vacation allowance, fully remote working and a 4-week sabbatical program for employees to pursue their personal interests after five years of service.

“People who do great work deserve great support. That’s why we care about building a culture of flexibility, learning, and belonging. Our goal is to help you be the best ‘you’ that you can be, both inside and outside of work. That isn’t just good for you -- it’s good for the people you love, too.”

The company offers generous parental benefits such as their dedicated employee resource group, Families@HubSpot. Employees can also look forward to generous paid leave for new parents, as well as egg-freezing benefits to help provide female employees with more support.

HubSpot also invites candidates to ‘picture themselves at HubSpot’ using the hashtag #HubSpotLife. This showcases everything from the fun stuff such as Company-sponsored events and activities

8. AELTC

The Championships, Wimbledon is more than just a tennis tournament; it's a global icon representing tradition, excellence, and sportsmanship. As a part of the All England Lawn Tennis Club (AELTC), Wimbledon offers a unique EVP for employees.

The AELTC is committed to the health and financial well-being of their employees, with a generous pension scheme, free lunch and fitness classes, private medical insurance and interest-free loans to help with the cost of travel season tickets, a first home or financial hardships.

The club is committed to creating a positive and fulfilling work environment that values its employees' time and well-being. This is shown through benefits such as generous paid time off and complimentary tickets for friends and family to attend The Championships.

Building on their Rich History and Tradition, working at Wimbledon means being part of a legacy that stretches back over 150 years. Employees have the opportunity to contribute to a tournament that is steeped in history and tradition and are valued for their contributions. The organisation promotes diversity and equality, creating a welcoming and inclusive environment for all.

9. Trader Joe’s

American Grocers, Trader Joe's, is renowned for its unique shopping experience, exceptional products, and a dedicated crew. The company's Employee Value Proposition is centered around creating a positive and supportive work environment where employees feel valued, empowered, and part of a close-knit community.

Promoting a Crew-First Culture, Trader Joe's crew (employees) come first. The company fosters a culture of respect, teamwork, and collaboration, where every employee is valued for their contributions. This crew-first mentality creates a positive and supportive work environment where employees feel empowered to share their ideas and make a difference.

The organisation is committed to the development of their employees, with the company stating, “We promote based on performance—78% of Mates (supervisors) started as Crew; 100% of Captains (store managers) were promoted from the Mate role.”

Trader Jo’s also provides fantastic transparency surrounding benefits, with competitive compensation such as a 401(k)-retirement plan with company match, paid time off that increases with tenure, and twice-yearly performance reviews with the potential to receive a 7% annual pay increase.

10. Monzo

Digital Bank, Monzo, is a company that thrives on innovation. Employees are encouraged to think outside the box, challenge the status quo, and contribute to the development of new products and services. This culture of innovation creates a dynamic and exciting work environment where employees can make a real difference.

Monzo fosters a supportive and inclusive culture where everyone feels valued and respected. The company is committed to diversity and equality, and employees are encouraged to bring their unique perspectives to the table. This is clearly demonstrated in their dedication to supporting its employees during significant life events, particularly when starting a family.

The company offers comprehensive family-friendly benefits that include paid maternity, paternity, adoption, or shared parental leave for eligible employees. Additionally, Monzo provides generous leave entitlements for both primary and secondary caregivers, life insurance, and access to fertility and family-forming health benefits through Fertifa.

How to develop your EVP strategy

To create a compelling EVP that resonates with your target audience and attracts top talent, follow these steps:

1. Understand Your Company Culture

Clearly define your company's values, mission, and vision. This will help you identify the unique aspects of your culture that can be highlighted in your EVP.

2. Identify Your Target Employees

Determine the ideal candidate profile for your organisation. Consider factors such as skills, experience, and cultural fit.

3. Conduct Employee Surveys

Gather feedback from your current employees to understand their needs, expectations, and satisfaction levels.

4. Analyse Competitor EVPs

Research the EVPs of your competitors to identify best practices and areas for improvement.

5. Develop a Clear and Compelling Message

Craft a concise and memorable EVP that communicates the unique benefits of working at your company.

6. Align Your EVP with Your Employer Branding

Ensure that your EVP is consistent with your overall employer brand and messaging.

7. Continuously Evaluate and Refine

Regularly assess the effectiveness of your EVP and make adjustments as needed to ensure it remains relevant and appealing to your target audience.

Employee engagement software can be a valuable tool in developing and implementing your EVP strategy. This type of software can help you:

Identify areas for improvement: Gather feedback from employees and analyse data to identify areas where your EVP can be strengthened.
Track employee satisfaction: Monitor employee engagement and satisfaction levels over time to measure the effectiveness of your EVP.
Manage benefits: Streamline the administration of your employee benefits programs.
Communicate effectively: Use software to communicate your EVP to employees and potential candidates.

Ultimately, employee engagement and a strong company culture should be cornerstones of your HR strategy. By harnessing the power of unified HR software and leveraging the insights gained from people analytics, you can pinpoint your organisation’s unique strengths and weaknesses. This knowledge empowers you to develop an Employee Value Proposition (EVP) that truly resonates with your workforce.

Implementing connected HR tools across the entire employee journey can help you attract top talent, foster employee engagement, and drive business success.