EPoS integration is key to building customer loyalty

In business, it’s important to take advantage of any competitive edge you can to make the most of your trading potential and give you the freedom to do more.

EPoS is the crux of any hospitality operation and technological advances have opened so many opportunities to streamline and coordinate different components into one system. With a commitment to continually improve innovation, Access Hospitality has developed a genuinely game-changing sales and marketing vehicle which makes EPoS indispensable for boosting, as well as running, a business.

Posted 16/02/2019

Increasing footfall, customer spend and profits

Through integration with customer loyalty apps, operators can run cost-effective online loyalty and promotional activity to increase footfall, customer spend and boost profits. Clever design tools help you stay on message and protect brand integrity whilst engaging with customers on their terms. The online loyalty module integrates seamlessly with website and social media platforms and activity is monitored and measured through normal business reporting to track the impact and return on investment on sales and profit.

Loyalty programme perception

But, what is the public’s perception of loyalty initiatives and does it really matter whether you maximise this opportunity or not? A 2018 YouGov survey[1] revealed that three quarters (77%) of the population are members of a loyalty programme, with seven in ten (72%) Brits believing they are a good way to reward customers. However, the research suggested that younger people are failing to connect in this area, with only 61% of 18 to 24-year olds belonging to one, a figure that falls to 54% amongst men in this age group.

The report also showed that despite their popularity, the space is dominated by a few select sectors with supermarkets leading the way with 65% of the population subscribing to one of their programmes. Pharmacies trail far behind (37%), followed by retailers – both physical stores and online (30%) – and restaurants and coffee shops recording a disappointing 25%.

Fulfil your potential

Imagine the potential, therefore, to take the lead in the sector, using technology to establish a connection through smartphone integration, QR barcode or a swipe card option. And there are multiple ways to build loyalty including cashless, discounts, points and product promotions.

Gift card solution with expiry dates and top-ups - run and managed through your EPoS-based hospitality management solution
Personalised customer reward schemes
Voucher creation and redemption at any participating site
Date/time/person criteria to suit campaign strategy

Access Hospitality’s cloud-based sales and marketing loyalty Software as a Service (SAAS) solution operates as either a standalone offering or as a platform to host third party loyalty applications and programmes. Pepper, for example, can be easily integrated to enable you to harness the power of mobile to enhance the customer journey and drive revenue and is a popular choice for hospitality companies that want to adopt a merchant branded app.

There are numerous campaign opportunities available within the solution, opening wider possibilities to interact and build relationships with your customers. It’s flexible, integrated and essential for any hospitality operator who’s serious about making the most of their business.

[1] What the British think of Loyalty report June 2018 https://yougov.co.uk/topics/politics/articles-reports/2018/06/05/nation-loyalty-members-three-quarters-brits-belong

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