2. Build humanness
Of course you have to be known for the work you do, but you also need to build a human personality in your brand. One that can attract internal talent, candidates and most importantly, clients. People will listen to how you talk to them rather than what you said, so weave human stories into your branding constantly. Whether online, in office or in meetings, tell human stories about your business that make you more than just another generic recruitment business. You could tell the stories of your consultants or your clients. As a people’s business, the recruitment industry has so many stories to tell.
3. Be a destination employer
It’s hard to compete with other recruitment agencies if your talent keeps walking out the door, and you certainly won’t be able to stand out. Think about yourself as a destination, and work to attract customers, your consultants, to essentially holiday with you. They have to want to visit you, to engage with you and ultimately work for you. Currently recruitment agencies are behind the curve when it comes to being a destination employer, so there’s a huge opportunity to start building your own brand and employer proposition in the market. That includes looking at your culture, what you stand for, who you are, and what you believe in. In addition, how do you engage with them before they start, how do you onboard them to make them feel part of the team and what do you offer them that other agencies aren’t. Which is not to say perks, but the other stuff that really matters. Like inclusion and career progression and a voice that’s heard.
Give your recruitment agency the best chance of success, and of being heard in a very, very, noisy market.