5 Key Steps to Strengthen Your Employer Brand and Attract Top Talent
As we know, the job market is incredibly competitive. Attracting and retaining top talent can be pivotal for project and business success. Therefore, a strong employer brand plays a crucial role in achieving this goal. It's more than just a company logo or tagline; it's the perception that potential and current employees have of your organisation – often shaped by your current & past employees.
Why is an employer brand important?
There are so many reasons why your business should invest time and effort to grow and sustain a health employer brand. Some reasons are more obvious than others.
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Attracts top talent: A positive employer brand attracts top talent who are looking for a company that aligns with their values and career goals.
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Reduces employee attrition: Employees who are proud of their company and feel valued are less likely to leave. This considers the ownership and responsibility they feel
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Enhances business reputation: A strong employer brand can improve your company's reputation in industry, with customers and prospects.
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Boosts Employee Morale: A positive employer brand can, and often does, boost employee morale and enhances the positivity in your business environment, even across multiple sites and hybrid locations.
With the importance of a strong employer brand clear, how can businesses actively improve theirs? Below are five key strategies to help strengthen your employer brand and make it more attractive to both current and potential employees.
How to improve your employer brand:
Is your employer brand lacking? To maintain a strong and positive reputation, there are several proactive steps you can take. Here are some ongoing strategies to consider:
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What is your company culture? Ensure you clearly articulate your company's values, mission, and vision. Ensure that these are authentic and reflect your company’s unique culture. When you have done that….
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Showcase your culture: Highlight your company culture on your website, social media, and other marketing materials. Use storytelling and visuals to bring your brand to life. It shows a human side and relates the experience working for and with you.
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Boost Employee engagement: Invest in employee engagement initiatives to create a positive work environment. This could include team-building activities, recognition programs, and opportunities for professional development. At Access, we have a monthly employee survey called ‘Your Views’ where engagement is rated and actions can be taken.
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Encourage employee advocacy: Encourage employees to become advocates for your brand by sharing their positive experiences on social media, sharing posts, reflecting on suggestions and reporting back.
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Maintain transparent communication: Consistently maintain open and transparent communication with employees at all levels. This helps build trust and encourages a sense of belonging.
Building a strong employer brand takes time and effort, but the benefits are well worth it. By focusing on your company culture, employee engagement, and transparent communication, you can create a positive and attractive workplace that attracts and retains top talent.