This three-year partnership comes at a vital time for the fundraising community. Digital technology has revolutionised consumer behaviour by changing how charities interact with people and how the public donate. Consumers look for those payment methods that work for them, whether that’s Direct Debits, one-off gifts, mobile and contactless. Empowering donors to give instantly and providing multiple ways for donors to engage with the cause is critical to a charity’s success.
Scott Gray, Head of Payments at The Access Group and chair of IoF Suppliers Forum, said
“The way that people make payments is rapidly evolving and it is not just an opportunity, but a necessity for charities to keep pace. When people donate, they want to do so quickly and easily, often at the click of a button or swipe of a card, but always ensuring their transactions are handled safely and securely. Technology is changing all the time and this means charities have a multitude of opportunities for accepting donations and processing transactions. We have worked alongside the IoF for many years and we are delighted to formally become their Payment Partner, working to help charities adapt and encourage innovation in the field.
“Now as part of the Access Group, we look forward to bringing greater depths of knowledge and research to enrich the fundraising community about how they can make the most of the payment revolution that is occurring and change in donor expectations.”
Adam Bryan, Director of Innovation at the IoF, said:
“Rapidata continues to provide support and commitment to the fundraising community and at the IoF we are pleased to begin our formal partnership. Digital technology has revolutionised donor behaviour and how charities interact with the public, and I’m excited that together we will be able to support the future of payment technology for our members.”
Notes:
The Institute of Fundraising (IoF) is the professional membership body for UK fundraising. We support fundraisers through leadership and representation; best practice and compliance; education and networking; and we champion and promote fundraising as a career choice. We have over 600 organisational members who raise more than £9 billion in income for good causes every year, and over 6,000 individual members.