The Customer Experience technology offers a fully automated solution designed solely for hospitality businesses, whether single-unit or multi-site businesses. The suite enhances all stages of the customer journey from booking, table management through to EPOS sales and promotions as well as giving operators the ability to run personalised, targeted marketing campaigns, via a number of channels, to drive revenue by increasing footfall, improving loyalty and encouraging repeat business.
To oversee the strategic development and implementation of the Customer Experience technology Access has announced the appointment of Martin Verdon-Roe as General Manager.
Verdon-Roe joins from his previous position as General Manager/VP at Tripadvisor’s Hospitality Solutions business unit and brings over 20 years of international business experience to the company including a background in developing and launching innovative solutions to the market.
“I’m excited to be joining Access Hospitality as we take the business through its next phase of growth. Bringing this suite of products together enables us to help operators improve all aspects of the customer journey from booking to post-visit experience – removing manual processes, improving tech integrations and taking away the pressure of manual admin and inaccurate data giving businesses time to deliver an improved guest experience, every time,” he said.
“In such a competitive market place with customer spend at a premium, it’s vital that hospitality operators understand their customers and what drives decisions in a simple, cost-effective way enabling them to see incremental growth across their business.”
Access Hospitality Managing Director Champa Magesh, who joined the company at the end of 2023, added: “During this challenging trading period for the hospitality sector, Martin joining highlights our increased focus and investment on solutions that help operators drive revenue, footfall and achieve strong ROI.”
Access Hospitality, part of The Access Group, supplies IT solutions to some 10,000 hospitality sites across the UK and Ireland.