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Hospitality CRM

Success Story: Gusto Italian

Discover how Gusto Italian transformed their Platinum Club scheme with Acteol CRM and drove high-value loyalty, achieving higher spend and visits with a massive boost in revenue.   

 

''There are two sides of the loyalty coin: what guests want and what businesses want. The question is, how do you make it work for both sides?'’ 

 

To balance guest expectations with business goals, Gusto Italian created an enhanced rewards programme that led to substantial increases in guest spend, visits, and overall revenue, achieving: 

 

  • 31% higher table spend by Platinum Club members vs Gold Club members
  • 16% higher opt-in rate by Platinum Club members vs Gold Club members
  • 62% higher average visit from Platinum Club members vs Gold Club members
  • Despite representing just 0.3% of Gusto Italian’s database, Platinum Club members contributed 13% of total 2024 spend