RFM Customer Segmentation
Start tracking the Recency, Frequency, and Monetary Value (RFM) of your customers so you always know where efforts are best spent. Access CRM’s RFM tool lets you segment by customer behaviour and monitor brand loyalty to stay in control of your retention strategy.
Exceed sales targets with RFM Analysis
Value-based segmentation
Automate your customer segmentation strategy, personalise your communications, and transform simple data into operative insights with RFM analysis. Our customer segmentation tool calculates the behaviour of your customer base by recency, frequency, and monetary value, so you can tailor your communication and marketing strategy with data-driven guidance. With regularly generated insights, you can maximise the lifetime value of existing customers and drive real sales growth.
Understand your customers
Taking charge of a crowded customer database can be difficult without automation, so RFM Analysis lets you oversee all spending patterns without manual effort. With undisturbed visibility of all customer interactions and orders, Access CRM’s RFM tool helps you reactivate lost customers and engage with churn-risks to ensure you’re never missing an opportunity to maximise revenue.
Benefits of Automated RFM Analysis
- Ensure customers are never lost with proactive engagement
- Boost revenue growth by minimising attrition rates
- Improve the average order value of your customer base with cross-sell and upsell opportunities
- Foster customer loyalty with a developed onboarding programme
- Use Champion customers to build an ideal customer profile (ICP) and target the right leads for high conversion rates
Key Features of RFM Analysis Software
Stimulate Growth
RFM Analysis gives you a transparent view of all customer behaviour, allowing you to improve relationships with a personalised customer experience and marketing drive that targets the right type of leads.
Easy Expansion
No matter your objectives, RFM Analysis has the scalability to grow with your business. Using automated calculations, your segmentation tool will build insights proportionally to your expanding datasets.
Resource Allocation
Maximise the return on investment (ROI) of your customers and unlock new opportunities with RFM segmentation that helps you target your communications more effectively.
Data-Driven Commitment
RFM Analysis gives you confidence in the decisions that affect your business operations. With control over your customer interactions, you can direct your business in a way that positively impacts both your staff and customers.
Unique Insights
Use a tried and tested customer segmentation strategy to set yourself apart from competitors and provide first-rate service to customers, so they never look elsewhere.
Users who love CRM with RFM Analysis
RFM Analysis Software FAQs
What is RFM Analysis?
Recency, Frequency, and Monetary (RFM) analysis is a customer segmentation method used by organisations to identify and prioritise customers based on their buying behaviour for more targeted campaigns.
Read more: What is RFM analysis and how can you use it to grow your business?
How can I use RFM Analysis in my business?
Use RFM Analysis to segment customers into cohorts, then develop tailored engagement strategies based on their purchasing behaviour. For example, you could look to re-engage at-risk customers to prevent churn with a win-back campaign.
Does it cost extra to have access to RFM Analysis in Access CRM? / How much does RFM analysis cost?
RFM Analysis is built into Access CRM and is available to customers on Professional and Advanced plans!
RFM analysis resources
What is RFM (Recency, Frequency and Monetary Value) Analysis?