Current scenario?
Let’s set the scene. Are any of these familiar phrases/situations in your recruitment business?
- “We don’t get anything from social!”
- “We must have (insert job board name)!”
- “Does it make us money?”
Finding sufficient numbers of candidates in the current climate is challenging. Knowing what works for which roles through candidate source code tracking will allow you to evaluate how you use job boards, for example, to generate even better ROI. Even better if you can track right the way through from application to placement by integrating your website with your recruitment CRM.
Are job boards still the way forwards to successfully sourcing candidates?
Job boards have long been part of the tapestry of the recruitment industry and can still pull in volume applications. But only by tracking the conversion of applications to placement will tell you whether job boards are the best channel for the type of individual you need to attract to fulfil your clients’ requirements.
Don’t assume that what worked pre-COVID will yield the same results now. The pandemic has changed a lot of things including the jobseeker population when you add the impact of Brexit into the mix too. Examining your candidate application data will reveal both the quantity and quality of registrations from each source.
Benefits of candidate source code tracking
Recruitment marketers need to be able to evidence the ROI from all forms of candidate attraction activity - whether that be job board spend, LinkedIn or investment in your own website. Source code tracking delivers multiple advantages for your recruitment agency:
- Provides the business case for budget approval for effective marketing sources
- Saves you wasting time and money on ineffective channels and activities
- Helps increase revenue by generating more placeable candidates
- Enables faster and smarter job fills to give you competitive advantage
- Data-driven decisions help your agency plan for growth