STAAH has built a strong reputation for enabling accommodation providers to connect to over 500 online travel agents (OTAs) and technology partners. With its innovative solutions, STAAH empowers businesses to maximise visibility, optimise revenue, and simplify booking processes.
The acquisition includes STAAH’s two flagship products—MAX and SU—which cater to different segments of the accommodation market:
- MAX: Tailored for larger 4/5-star hotel groups, upscale independents, and regional/local brands, MAX is sold directly to hotels and through resellers with customers across Southeast Asia, India, ANZ, across Europe and North America.
- SU: Designed for the economy and lower mid-market segment, SU is typically delivered as a white-labeled solution within a Property Management System (PMS) provider. Its customers are spread across Southeast Asia, India, ANZ, Europe and North America.
This acquisition complements The Access Group’s existing hospitality portfolio, including SHR’s advanced Central Reservation System (CRS) and Customer Relationship Management (CRM) platform. Together, these solutions will provide accommodation providers with an integrated, end-to-end platform that enhances connectivity, guest engagement, and revenue optimization.
Louise Daley, General Manager of Access Hospitality APAC, commented:
“This acquisition is a transformative milestone for Access Hospitality and underscores our commitment to the APAC region. By bringing together the strengths of STAAH and SHR, we’re creating an unparalleled solution that empowers hotels to connect, engage and grow. We’re thrilled about the opportunities this partnership will bring to our customers.”
About The Access Group
The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 128,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA, and APAC, giving every employee the freedom to do more of what’s important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. Access employs over 7,000 people, continuously driving product innovation and customer service excellence.
About STAAH
STAAH Ltd. is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers helping them maximise their online revenue. Founded by Gavin Jeddo in 2008, a pioneer in the field of distribution technology, STAAH’s industry-leading technology powers a property’s distribution through online travel agencies (OTA) and direct bookings. STAAH works with more than 20,000+ properties across 90 countries through its operations in New Zealand, Australia, India, Malaysia, Indonesia, Philippines, Thailand, Vietnam, UK and Europe. Proudly disrupting hospitality technology for more than a decade, STAAH is designed for the future with today in mind.