Hospitality CRM
Hospitality CRM software
Our hospitality CRM, Acteol, helps you to turn your marketing campaigns into business revenue. Build personalised and trackable campaigns that enable you to increase customer loyalty and get your customers coming back for more.
Our CRM for hospitality businesses is trusted by thousands of restaurants, pubs and bars across Ireland and the UK, supporting more than 70 integrations to leading hospitality platforms, making it easier than ever to segment, engage and measure success.
Why use Access Hospitality CRM?
Acteol, The Access Group’s Hospitality CRM, is the perfect solution for your hospitality business. Here's why:
- Hospitality Focused: Our software is specifically designed for the hospitality industry, ensuring that you have access to the tools and insights that matter most to your business.
- Increased Customer Value: By leveraging data insights, you can increase customer visits and boost average spend per customer, providing a better return on investment for your sales and marketing activities.
- Direct Revenue: Tailored campaigns based on clean, structured data can help drive revenue and increase campaign success. With every interaction tracked, you can refine your strategy and achieve better results.
Plus, with over 70+ integrations to leading hospitality platforms, Acteol makes it easier than ever to streamline your operations and optimise your performance.
Drive engagement with detailed customer profiles
Elevate your hospitality business with a Single Customer View (SCV) - the key to unlocking deeper customer engagement.
- In-Depth Customer Profiles: Our SCV provides a comprehensive understanding of individual customers, giving you insights into their preferences, behaviours, and lifecycle within your business.
- Updated in Real-Time: Always have access to the most current view of your customers.
- Streamlined Data: All your customer data in a single, easy-to-use platform, saving you time and effort.
Create more personalised experiences, tailor marketing campaigns to individual customers, and identify new revenue opportunities.
Explore key features of our hospitality CRM
Campaign builder
The Campaign Builder Module offers a centralised platform for creating and tracking emails, texts, and push notifications, with the ability to create personalised dynamic content and trigger campaigns based on customer behaviour, while also providing various testing options, an asset library and optimised IP structure.
- Create personalised campaigns through unlimited sends and multi-channel communication options
- Design custom templates with drag and drop functionality and responsive on-brand email templates
- Track important campaign stats and test and optimise campaigns for better results
Watch our short demo video to find out how to use the campaign builder module from Access Acteol CRM.
Create survey
Create surveys and landing pages quickly with the Survey and Landing Page Builder Module.
Collect valuable data from new and existing customers through various answer formats and automated triggered emails, with the option to add show/hide rules and trigger campaigns based on responses.
- Build branded, secure surveys and landing pages in minutes
- Choose from text, radio buttons, check boxes, and matrix options for answer formats
- Add show/hide rules to change survey responses based on a customer's replies and trigger campaigns to continue the customer journey
- Collected data is linked to the customer profile to improve insight and understanding, with APIs available for third-party integration
Social media manager
Manage and monitor multiple social media feeds with Acteol's Social Media Module, which offers real-time tracking, sentiment analysis, and customisable dashboards to help you optimise your online presence.
- Manage customer interactions and track posts, mentions, tweets, and reviews in real-time from multiple social media feeds
- Utilise features like sentiment analysis and customisable dashboards to optimise online presence and monitor feedback scores from popular sites like TripAdvisor, Google, and Facebook, and compare site-by-site performance and competitor analysis
- Create real-time alerts, schedule campaigns and posts across multiple pages, and create a customisable social wall to focus on the feeds you want to track
Audience management
Acteol's Audience Management Module enables businesses to expand their reach and engage customers through social channels by building custom and lookalike audiences, retargeting website visitors, and managing advertising budgets.
- Target customers on social media platforms like Facebook, Instagram, Google, and YouTube using custom audiences built directly from your database
- Build lookalike audiences by combining your data with social channels to reach new customers
- Retarget website visitors using tracking data from Facebook and Google pixels
- Create always-on ads to engage specific customer groups like abandoned baskets or lapsing customers, and manage advertising budgets and spend while targeting key engagement times
- APIs are available to link to supporting social agencies
Loyalty programmes
Acteol’s Loyalty Module offers rewards such as points or stamps for customer spending and activities, with options to redefine ways to earn, assign rewards based on specific criteria, and run loyalty campaigns to segmented customer groups.
- Rewards can be assigned and configured in various ways, such as product level, activities, or engagement actions, with tiered programs to encourage additional spending and richer incentives to encourage desired actions
- Customers can be assigned rewards based on cross-sell or up-sell items and are available to all loyalty members or specific groups
Voucher codes
Create unique or generic voucher codes with the voucher module, part of Access Acteol CRM and incentivise future spend and visits from your customers.
- Manage all vouchers and offers in one place
- Encourage repeat visits and additional spend
- Track redemption values to evaluate ROI on your voucher campaigns
Watch our short demo video to find out how to incentivise future customer spend and visits with Access Acteol's voucher module.
Weather trigger
Acteol CRM platform has a built-in weather trigger that enables you to schedule your campaigns around weather changes.
Easily define a location for where the weather will be tracked and add criteria around the weather forecast. Your campaign won’t be sent, if it doesn’t meet specific criteria when it comes to weather in your defined location.
- Campaign designer – enables you to predefine certain images based on weather triggers. On a sunny day, the trigger will automatically include a relevant sunny image of your outdoor space and on a rainy day, a cosy image of your interior and fireplace
- Social campaign – add weather triggers to your scheduled social posts too – ensure you don’t post images of people outside wearing sunglasses, if it’s actually raining when the post is scheduled to be published
Insights and reports
Insights and Reports in the SCV provide interactive dashboards and reports that can be filtered by site, date, segment, and demographics and can be exported as chart images or raw data.
- The SCV's visual charts cover database growth and source, demographic segments, visit and spend behaviour, and campaign performance
- The dashboards and reports are interactive and can be filtered by various criteria
- All dashboards can be exported as chart images or raw data for further analysis
Maximise ROI and build customer loyalty with our hospitality CRM
Turn your marketing campaigns into business revenue with our unbeatable hospitality CRM. Our software doesn’t just help you understand your customers – it gives you the tools you need to increase loyalty and maximise your return on investment for campaigns.
€
attributed spend
from email campaigns over a 2 month period, by a 20 site casual dining pub brand
€
total spend generated
from a small self-serve fast casual brand’s email campaigns in one month
€
revenue
from a Christmas campaign by a large pub company
What our customers say about our hospitality CRM
"The results speak for themselves: Franco Manca saw a 13% increase in repeat visits, a 15% increase in revenue per visit, and a 20% increase in customer feedback ratings."
"Acteol have been a pleasure to work with. They understand our business objectives and are supporting the team at Bill’s to adapt to a single customer view, and a new way of thinking about and understanding our customer."
"We have had a very positive experience with Acteol’s Atreemo. Not only has the software been helpful in creating more intelligent and bespoke marketing campaigns and learning more about our audience, but the help and guidance from the support team has been vital in creating a forward thinking CRM strategy."
"It has become an integral part of the tools I use to influence business decisions. The differentiator between Acteol and its competitors will always be their willingness to work on integrations with other providers allowing me to…better understand behaviour. Supported by a variety of modules [it simplifies] the number of platforms we use."
"The software is not only intuitive to navigate and give us an invaluable SCV, but Acteol also provides the support required to be able to use it effectively. Being able to manage our customer database through a system that can be integrated with our wide suite of data sources allows us to work more efficiently at all levels within the business."
"I have nothing but positive feedback from my experience with Acteol’s Atreemo so far. It’s been a pleasure working with such a powerful platform combined with a knowledgeable and helpful team. Our Account Support team are always on hand to help. They have been particularly supportive in putting together and executing a new CRM strategy for our business, plus taking our digital marketing department to the next level."
"The Atreemo system has allowed us to better gather and read data and get to know our guests by tracking visits and usage of vouchers. We have also been able to introduce a loyalty scheme which we can also track. I can always rely on [the account team] to keep track of our requests and projects, get tasks done and make suggestions for future projects. And raise anything I may have missed!"
Integrations
Our hospitality CRM, Acteol, partners with the biggest names in the hospitality industry.
Our technology connects EPoS, wifi, booking, online ordering, pay at table, click & collect, website, payroll, feedback platforms and loyalty systems from Access Hospitality and other third party providers to form a fully integrated, closed-loop, Customer Relationship Management solution.
Explore the tools Acteol integrates with:
Download BrochureEPoS
- Access EPoS
- Zonal
- NCR
- Aloha
- Comtrex
- Lightspeed
- Tevalis
- Kobas
- TISSL
- Givex
- Ikentoo
- Gladstone
- Legend POS
- Trainline
- Havenstar
Reservations
- Access Collins
- OpenTable
- LiveRes
- ResDiary
- Bookatable
- Sevenrooms
- Resy
- Aleno
- Favouritetable
Loyalty, mobile order & pay, click & collect integrations
- Vita Mojo
- Wi5
- bink
- preoday
- Orderbee
- Pepper
- Mycheck
- Orderswift
- Eagleeye
- Zonal
- 5loyalty
Wifi and guest interactions
- Wireless Social
- Captini
- SplashAccess
- Fydelia
- Purple
- Feed it back
- Hygem
- Yumpingo
Gift cards and e-commerce
- Toggle
- EagleEye
- Voucher Cart
- Shopify
- Chargebee
- Stripe
Social and other
- Tahola
- ViralSweep
- ComTrade
Fourth - Netpulse
- Microsoft Dynamics
- Microsft Azure
- Messenger
- Tripadvisor
Our hospitality CRM works well with...
Booking and reservation software
Make booking a table at your venue simple for your guests and managing bookings, reservations and enquiries easy for your staff.
EPoS
Integrated EPoS system can connect all your software to give you wider visibility over your entire operations.
Hospitality CRM FAQs
What is a CRM in the hospitality industry?
CRM or customer relationship management is the technology used to manage interactions with customers during every stage of the customer journey.
A CRM for hospitality businesses might deal with communications to encourage return visits, pre-visit booking enquiries, and booking reminders, to encourage pre-ordering, and follow-up communications post-visit.
How do restaurants use a CRM?
As well as managing all customer interactions, a good CRM system can reduce no-shows and encourage return visits.
It helps restaurants to collect useful data, then clean and manage all their customer data in one place. This might include basic contact information such as name and phone number but can also be more in depth, such as recording number of visits, allergies, birthdays, spend per visit or other useful information.
What are the benefits of using a CRM in hospitality?
CRM software helps hospitality businesses by reducing manual enquiry management through messaging automation such as sending booking reminders or menu details. Understanding your customers and then sending them timely communications can help encourage return visits and customer loyalty.
You can use your CRM system to send out review requests which can also promote your venue and encourage new visitors. By collecting and segmenting customer data you can tailor your communications to ensure your guests get the most value from your messages.
How much does a hospitality CRM system cost?
The cost of a hospitality CRM system can vary widely depending on a number of factors such as the size of your business, the features and functionality you need and the vendor you choose.
Explore our hospitality solutions
Industry leading hospitality software to drive efficiencies, improve profit margins and reduce administration time
Simplify the customer experience and increase speed of service with hospitality EPoS
Track every guest interaction to create a powerful Single Customer View with hospitality CRM
Control your procurement process with complete visibility of expenditure for maximum savings with purchase to pay software, menu management software and food waste software
Drive more bookings, raise your venue’s profile and generate more sales with hospitality booking software
Simplify and automate employee management with staff scheduling software and our hospitality LMS
Replace your paper processes with digital checklists and record logs
