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The CRM Strategy Guide for Hospitality 2025

For operators managing multiple brands and locations in Ireland

After the festive rush operators often report a quieter January with less footfall. This makes it the perfect time to maximise your data and drive your existing customer base in for another visit.

But if struggling with fragmented data, scattered guest information and marketing efforts that feel disconnected from venue to venue feel familiar – we've got you.

To keep everything running smoothly and ensure every guest feels valued, you need a powerful tool that can do more than just manage data - a CRM that's specifically designed for restaurants, pubs and hospitality group operators.

Discover how the right CRM can unify your guest data, streamline communication between venues and enable you to deliver personalised experiences that keep guests coming back.

Operators like you have achieved real results with the right CRM software:

  • £152,000 attributed spend from email campaigns over a 2-month period by a 20-site casual dining pub brand
  • 81.5% email open rate - that's 4x the industry average
  • 125% increase in visits driven by automation
  • 15% increase in revenue per visit by a 50-site pizza restaurant