The CRM Growth Engine
Measure your business performance against 7 growth strategies and watch your data come to life in a business intelligence dashboard that quantifies your success.
Strategise your growth plan
What is The CRM Growth Engine?
The CRM Growth Engine generates user-friendly charts using CRM and ERP data to benchmark your progress against the 7 growth strategies: Attract, Sell, Close, Onboard, Order Value, Order Frequency, and Retention. By visualising your performance trends, the Growth Engine helps you identify upward or downward trajectories in key performance indicators (KPIs) so you can take action on your weaknesses.
The CRM Growth Engine Capabilities
- Assess your performance across 7 different growth strategies for a comprehensive understanding of your operational success
- Use your connected Inventory/ERP/Accounting system to generate accurate insights
- Track wins with trailing twelve months (TTM) to prevent seasonal anomalies
- Filter your insights by region, size, and industry
- Discover new opportunities for business expansion
- Pre-empt shortcomings with predictive technology
- Adopt best practices with a data-driven growth strategy
Increase CLTV with The Growth Engine
While customer acquisition is an essential component of a successful growth strategy, nurturing transactional customers during the after-sales process will improve customer loyalty and maintain the circulation of a secure cashflow. The Growth Engine has been built with the evaluation of new business and customer retention strategies at its core, ensuring you don’t fall short in either area.
The Growth Strategies Explained
Attract
The Attract growth strategy refers to ensuring that your lead generation process is refined and specific to your ideal customer profile (ICP) to increase conversion rates with a targeted marketing drive.
Sell
By measuring the success of each stage in your sales cycle, the Sell growth strategy helps you convert quality leads into prospects, and quickly nurture prospects into repeat customers.
Close
Increase your win rates with the Close growth strategy which helps you optimise your customer experience and obtain high-quality enquiries using proven methods.
Onboard
The Onboard growth strategy lets you convert one-off customers into loyal promoters of your business through active engagement and by delivering a personalised experience.
Order Value
Failing to increase the order value of your existing customer base might be where your business is suffering, so the Order Value growth strategy helps you improve this key metric so you don’t miss out on potential revenue.
Order Frequency
The Order Frequency growth strategy focuses on predicting missed orders based on historical buying patterns, allowing you to proactively engage with customers that are slipping through the net.
Retention
Increasing the retention rate of your customer base by just 5% can boost profits by 25-95%, which is why the Retention growth strategy emphasises the importance of strong customer relationships.
Benefits of The Growth Engine
- Grow your business: Visualise your data by assessing sales performance in new business and evaluating customer lifetime value (CLTV) in a quantifiable format, keeping you in control of all business activities.
- Attract new business: The Growth Engine focuses on all aspects of the customer journey from top-of-funnel marketing to after-sales, so acquiring new customers is a streamlined process.
- Nurture existing customers: When prospects have been captured in your sales pipeline, the Growth Engine begins focusing on retention strategies to maximise CLTV.
- Work towards objectives: Using the 7 growth strategies, evaluate your progress and identify patterns in your performance trends so you can get a better understanding of what’s working for your business and what’s hindering your success.
- Oversee past and present trends: View your data by month or switch to TTM (Trailing Twelve Months) for a holistic summary of your performance over a rolling period.
- Spot issues quickly: Keep track of metrics that are vital for the running of your business so you can identify downward trends and be reactive to pain points before they become detrimental to your operations.
Users who love CRM driven by insights from The Growth Engine
The Growth Engine FAQs
What is The Growth Engine?
The Growth Engine is a business intelligence dashboard in the CRM that features charts and analysis on your growth performance, designed to help businesses measure their sales growth performance. This analysis is broken down against the 7 growth strategies. You can learn more about the Growth Engine here.
What is the Growth Formula and how is it connected to The Growth Engine?
The Growth Formula is a blueprint for growing B2B product sales. It's simple: more customers + higher customer lifetime value (CLTV) = sales growth. The Growth Engine gives you the strategy to implement the Growth Formula.
How can we improve our performance against the 7 growth strategies?
Head over to our Growth Hub for advice and actionable tips on how to improve performance across all 7 of the growth strategies.
Why choose Access CRM?
Access CRM’s unique Inventory Management and ERP integration turns your back-office data into valuable insights and actions to increase customer lifetime value – automating your analytics and eliminating the disconnect between Inventory Management and CRM.