The Magic Matrix

Start maximising your average order value (AOV) with Access CRM’s Magic Matrix – the only cross-sell and upsell tool you need for ultimate sales growth.

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Strategise your sales process

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Promote customer retention

The Magic Matrix uses historical order data to identify opportunities for revenue growth. By building on the profitability of existing customers, you can generate more awareness of the products or services you provide to increase customer lifetime value (CLTV) and improve customer loyalty.

Stay one step ahead of your competitors with an efficient cross-sell and upsell strategy that keeps loyal customers secure in your revenue stream.

Suited to Small Businesses

The Magic Matrix can help small businesses retain their existing customers through personalised marketing tactics driven by Magic Matrix insights. Using the Magic Matrix, SMEs can introduce customers to products they’re not aware of to increase upsell and ultimately drive average order value (AOV) to grow sales.

Benefits of automated Magic Matrix Analysis

Use documented data to steer your marketing drive and reach the right customers
 Increase product and service awareness to maximise revenue
Never miss out on an opportunity to use cross-sell and upsell strategies for optimised sales
Start expanding your reach by amplifying average order value (AOV) and average order frequency (AOF) of your existing customers

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Users that love CRM with Magic Matrix Analysis

"Only positive things to say. It's by far superior to all the CRMs I've used in the past - it has tripled my business and saved me a lot of headaches."

Ross Reed

"Our team has already been blown away by the amount of tools we now have at our fingertips through the CRM. And, it integrates with other systems we were already working with! We cannot recommend enough!"

Cady Livesay

"They demonstrated right off that they understood our industry and the software is well-designed for manufacturing and the construction sector. They know us and our business. The CRM delivers great analytics we couldn't do before, like time since last order, conversion rates, customer productivity and potential etc."

Rob Geller

Magic Matrix Analysis FAQs

What is the Magic Matrix?

The Magic Matrix is a tool to get more of your customers to buy more of your products. With product categories on one side, and customers on the other, the colour coded chart makes it easy to see which customers are unaware of specific product categories, so you can target that sub-set of customers with a campaign to increase awareness.

How do I set up the Magic Matrix in Access CRM?

Once Access CRM is integrated to your inventory or accounting system, your Magic Matrix is available to access! Learn more about getting started here.

How much does the Magic Matrix cost?

You can use your Magic Matrix even in your Access CRM free trial! Check out our Pricing and take your trial here.

How can I turn the Magic Matrix into actionable insights?

Learn more about using the insights from your Magic Matrix to increase customer lifetime value.

Revolutionise your B2B product business with the Magic Matrix - available in Access CRM

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